ADS Direct goes GPS.

ADS Direct Media announced the implementation of a wholly owned and developed GPS system that will allow the company to monitor all of their distribution personnel in the field. This new system has been under development for 3 years and will revolutionize the direct to the door industry for marketing campaigns, telephone directory distribution and consumer package good sampling.

Dub Doyal, CEO and Board Chairman, states that the new system has given ADS Direct Media customers the assurance their products have been delivered on time and every area covered from chosen census tracks. This system, called Big Brother, allows ADS customers to view online (live) the campaigns from their desktops with satellite views down to the street level. ADS Direct Media is presently offering demos to their clients and prospects through scheduled webcasts.

ADS Direct Media’s research and development staff that developed the new system is working on upgrades and software that will compliment the new system. These enhancements will be available in the fall of 2008.

Direct to the door marketing is an old media but being rediscovered by direct marketers that have seen a drop in response from direct mail as well as escalating costs. The industry has not been able to offer guaranteed delivery up until ADS Direct Media’s evolution of their new system.

Although specially designed and formatted for their own use, ADS will modify their system for use in non-competing industries and international applications.