AOL Launches Hispanic Direct Mail Effort.

Carmen’s Cupones y Consejos (Carmen’s Coupons, Tips and Advice) announced that America Online (AOL) is back for more. They are launching a new Hispanic direct mail effort through the Carmen’s program just in time for Back to School.

AOL has committed to reaching Hispanic households with an attractive PC offer. “Hispanics are the fastest growing group of online users,” says Mr. Walters. He continues, “There are 14 million US Hispanics online (source: Second Annual America Online/RoperASW US Hispanic Cyberstudy). The Internet is changing their lives; it provides them with information and shopping opportunities, acts as an educational tool for their families, and helps them stay connected with friends and family. AOL recognizes the impact their service has in the community and they are trying to make the worldwide web more accessible to all. Carmen’s provides them with the right tool to reach Hispanic households nationwide.”

AOL has developed a bilingual, tri-fold brochure for the AOL Optimized PC. It’s a special low cost offer for all those Hispanics who may think owning a computer and accessing the Internet is out of their reach. The offer includes the AOL Optimized PC, a printer, a 17-inch monitor, CD-ROM, stereo speakers, Microsoft Windows XP Home Edition, modem and costs only about $300 with a one-year subscription to AOL’s Latino 9.0 Internet Service for $23.90 a month.