Latin-Pak launches Mobile Marketing.

Latin-Pak. Latin-Pak announced that it is now offering Hispanic Mobile Advertising. Latin-Pak is now getting clients messages directly into the hands of Hispanic consumers via SMS, WAP and MMS format mobile marketing. Latin-Pak clients will be able to target specific demographics within the Latin-Pak mobile database of over 2.5 million Hispanic users who have elected to receive mobile marketing.

Vince Andaloro, President of Latin-Pak states, “Mobile marketing is a natural in the Hispanic arena. Research has shown Hispanics are among the most active, and engaged mobile content users in the U.S. Further, Hispanics spend more money monthly on mobile phone services such as communicating via SMS than non-Hispanics. Finally, 31% of Hispanics who own a cell phone use it as a primary source of communication, so it is always at their side or in their hand. Talk about getting a message immediately into the hands of the consumer!”