Oscar Padilla – Director Of Interacitve Services for Vertis Communications.

Vertis Communications named Oscar Padilla as the new director of interactive services. Bringing extensive industry experience and a strong background in marketing to Vertis, Padilla will be responsible for directing and executing the company’s new media strategy.

Vertis’ new media initiatives include empowering digital communications to expand clients’ loyalty programs and existing marketing campaigns. By integrating the traditional channels of advertising inserts, direct mail and in-store ads with online advertising inserts, robust e-mail campaigns and Web portal/print-on-demand technologies, Vertis enables a continuous loop of communication that leverages all media. Vertis’ breadth of solutions allows retailers to speak directly with their customers and achieve greater response.

“Oscar’s track record of developing, launching and managing online programs are valuable assets as Vertis continues to expand its digital media offerings,” said Franklin Rios, vice president, interactive sales for Vertis Communications. “Today’s consumers are driven by a variety of communications touch points, including print advertising, POP/POS, personalized URLs, email and mobile marketing. Consumers want the convenience of interacting with retailers when and how they choose. With Vertis’ deep understanding of the retailers’ business issues and consumer demands, we help marketers with a holistic approach. Oscar’s expertise comes at just the right time and he will be focused on advising our customers about effective media synergies.”

Before joining Vertis, Padilla served as managing director at Mindshare Interactive Campaigns where he led strategy and technology teams to plan and execute integrated online programs for marquee clients. Prior to Mindshare, he worked with Web-based solution provider Bridgeline Software to implement enterprise Web systems in support of clients’ communications and business needs.

“Many retailers are just starting to scratch the surface of what’s possible through interactive tools,” stated Padilla. “I’m thrilled to be joining Vertis during this dynamic period and helping our clients maximize the potential of digital media.”