Paperless Coupon Usage on the Rise.

Strong evidence suggests that consumer spending, a bulwark against recession over the last year even as the energy prices surged and housing marketing sputtered, has slowed sharply. The possibility of a decline in personal consumption (the first since 1991) would almost certainly Put the entire economy into a recession in the middle of an election year. There are mounting anecdotal signs that beginning in December, Americans cut back significantly on person consumption, which accounts for 70 percent of the economy.

This in turn seems to have spurred coupon usage among consumers, who appear to be cutting back on luxuries and focusing on how to make their dollar go further. According to the Hitwise data, U.S. consumer searches on the term “coupons” has increased 48% comparing to searches for the week ending 3/22/2008 versus 3/24/2007.

To view report CLICK on link below:
http://smrb.com/c/document_library/get_file?uuid=226d7e99-e927-4d38-8855-37a023a07b43&groupId=10165>

Skip to content