March 11, 2001

The Advertising Council today selected Roger Enrico, Chairman of the Board and CEO, PepsiCo, Inc., as the recipient of its 48th Annual Public Service Award.

Each year, the Ad Council's Public Service Award is presented to a business leader who has demonstrated an outstanding commitment to community service and volunteerism. Last year, the Ad Council honored Ted Turner and Gerald Levin of Time Warner, Inc. as co-recipients. Mr. Levin will present the award to Mr. Enrico at the Ad Council's 48th Annual Public Service Awards Dinner, which will be held in November at the Waldorf=Astoria Hotel in New York City.

"The Ad Council thrives on the support of strong corporate leaders who are willing to look beyond their company's bottom line, and reach out to help their community and nation," said Peggy Conlon, Ad Council President and Chief Executive Officer. "Mr. Enrico's remarkable contributions to public service make him an ideal recipient for this year's award."

Mr. Enrico is deeply committed to community service, and focuses his attention on improving education. In each of the last three years, he urged the PepsiCo Board of Directors to reduce his $900,000 salary to $1, and use the savings to support the company's "front line" employees. This led to the funding of $3 million in college and vocational school scholarships for children of PepsiCo employees earning less than $60,000 a year. The scholarships were in addition to PepsiCo's existing scholarship program.

A graduate of Babson College, Mr. Enrico serves on the Board of Directors of Target Corporation, The A.H. Belo Corporation, EDS, Lincoln Center for the Performing Arts, The National Center for Public Policy and Higher Education, and Advanced Medicine, Inc. He is a member of the Babson College Corporation, the Board of Trustees of the American Film Institute and the Eisenhower Exchange Fellowships, and the Executive Board of the Dallas Symphony Association.

Since 1954, the Ad Council has annually selected individuals from the corporate world who have demonstrated not only leadership in their industry, but also an exemplary commitment to the community. The Ad Council has previously honored such business visionaries as Henry Ford, Lee Iacocca, and David Sarnoff. This event is more than just an acknowledgment of personal success; it is a celebration of the spirit of corporate generosity and public concern.

The Advertising Council is a private, nonprofit organization, which has been the leading producer of public service communications programs in the United States since 1942. The Council supports campaigns that benefit children, families and communities. The communications programs are national in scope and have generated strong, measurable results. Ad Council campaigns, such as "Friends Don't Let Friends Drive Drunk," "Take A Bite Out of Crime," and "A Mind is a Terrible Thing to Waste," have helped to save lives and resources, to educate the public about issues and concerns of the day, and to make America a healthier country in which to live. In 1999, Ad Council campaigns received more than $1 billion in donated media time and space.

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