VOY and nocheLatina announced the launch of their new services for the young Latino audience. This collaboration offers next generation Latinos an online community where audiences can find everything from music to comprehensive local listings of Latin-themed entertainment throughout the country, giving young Latinos a unique service that connects with their specific needs and interests.
The partnership offers a whole set of new services available at both VOY http://www.voyplaza.com and nocheLatina http://www.nochelatina.com. For example, VOY is providing nocheLatina with six co-branded, originally-programmed online radio stations that include the most popular Latin music genres. The artist represented on these stations include: Alejandro Sanz, Christina Aguilera, Daddy Yankee, Enrique Iglesias, Juanes, Julio Iglesias, Luis Miguel, Maná, Marc Anthony, Olga Tañón, Ricky Martin, Shakira, Tego Calderón, and Thalía. Additionally, nocheLatina will offer VOY’s U.S. Hispanic audience up to the minute, comprehensive local information on nightlife, concerts and other Latin lifestyle content from some of the largest Latino cities in America: Los Angeles, New York, Miami, Houston, Chicago, San Antonio, Phoenix, San Diego, Orlando, Las Vegas and Boston.
“VOY’s community members are actively engaged with Latin culture, looking for more information and services to be entertained and connected. With this partnership, we are able to simultaneously meet this need while also reaching a new audience of people passionate about Latin culture across the country,” said Fernando Espuelas, VOY Chairman and CEO. “By teaming up with nocheLatina, we will be able to not only give our members the best Latin music, video and social networking services, but also an online community that is the definitive source for information about trends, events and artists, information that cannot be found on any other medium.”
“nocheLatina’s users want the latest in music, lifestyle and entertainment.” said Alex Frias, Founder and Managing Director of nocheLatina. “By partnering with VOY, we are able to continue to give our members the latest information on local events and provide them with unparalleled access to the biggest names in Latin music through our exclusive features, interviews, and now also through our online radio stations.”