2010 HispanicAd.com Account Planning Excelencia Winners.
September 11, 2010
Winners of the HispanicAd.com Account Planning Excelencia (HAPE) awards were announced at the Association of Hispanic Advertising Agencies (AHAA) Conference in Miami.
The judges for this year’s competition were:
Ana Hernandez – Wendy’s International, Inc.
Issac Mizrahi – Alma DDB
Verena Sisa – Grupo Gallegos
Charlie Tornell – Bravo Group
Marco Vega – Concept Cafe (President of the Jury)
The HAPE award winners in each category are:
Best Strategic Thinking for the introduction or repositioning of a product or service
Gold – California Milk Processor Board / Grupo Gallegos
Bronze – McDonald’s McCafe / Alma DDB
Bronze – Ace Hardware / REVOLUCION
Honorable Mention – McNeil Labs / The Vidal Partnership
Best Strategic Thinking in the creative development for a product or service
Gold – American Honda Motor Co. / Concept Cafe
Honorable Mention – Toyota Motor Sales / Conill
Best Strategic thinking in the development of an integrated communications plan
Gold – California Milk Processor Board / Grupo Gallegos
Bronze – 2010 US Census / d exposito & partners
Bronze – Pepsi / Dieste
Best Strategic Thinking in the planning of a Pro-Bono brand
Silver – Pro Bono – Ad Council / Grupo Gallegos