Winners of the HispanicAd.com 2013 Account Planning Excelencia (HAPE) awards were announced at a luncheon during Association of Hispanic Advertising Agencies (AHAA) annual conference in Miami, FL on Monday April 29, 2013.
The judges for this year's competition were:
Gabriela Alcántara-Diaz - Cultural Strategist, President/CEO of GAD Marketing Communications
Marta Insua - VP Strategic Insights of Alma
Juan Pablo Oubiña - Group Creative Director at Grupo Gallegos
Gustavo Razzetti - EVP, Managing Director at Lapiz (President of the Jury)
John Sandoval - Senior Multicultural Marketing Manager at P&G
This year’s event will be hosted by Coconut Grove, FL based Alma.
This year’s winners are:
Best Strategic Thinking for the introduction or repositioning of a product or service
GOLD (ORO)
Client: Rolling Stone Magazine
Agency: Lapiz
Planner: Enrique Marquez and Ernesto Adduci
Honorable Mentions
Rosetta Stone - ALMA
Toyota Prius - Conill
Best Strategic Thinking in the creative development for a product or service
GOLD (ORO)
Client: California Milk Processing Board
Agency: Grupo Gallegos
Planner: Luis Miranda, Danny Gonzalez and Carlos Arias
Best Strategic Thinking in the development of an integrated communications plan
SILVER (PLATA)
Client: California Milk Processing Board
Agency: Grupo Gallegos
Planner: Luis Miranda, Danny Gonzalez and Carlos Arias
Honorable Mentions
Proctor & Gamble -/ Pampers - Conill
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