Harnessing the Power of the Mobile Web

The mobile web has garnered a lot of attention in the last year. It has evolved rapidly and changed dramatically. In a short period of time, it’s challenging the richness and immersive experience of native apps while offering an environment that permeates every aspect of a mobile strategy – from apps, to mobile ads, to SMS/MMS, QR codes, to mobile websites themselves.

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http://www.brandchannel.com/images/papers/522_2011-03_Knotice.pdf>

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