December 16, 2000

Total magazine advertising for the month of December closed at $1,584,664,647, a 3.6% increase over last year, according to Publishers Information Bureau (PIB). Advertising pages for December were 24,962, down 2.0% from last year. Year-to-date, advertising revenue and ad pages continued a steady rise, with a 14.0% increase to $17,665,305,333, and a 10.1% increase to 286,932 pages, respectively.

December 2000 vs. 1999

Eight of the 13 major advertising categories showed positive dollar growth, most notably in Apparel & Accessories; Technology; Automotive; Toiletries & Cosmetics; Food & Food Products; and Drugs & Remedies. Losses were noted for Retail; Cigarettes, Tobacco & Accessories; Financial, Insurance & Real Estate; Direct Response Companies; and Home Furnishings & Supplies.

Details are as follows:

Category details are as follows:

2000

Automotive $186,250,766
Technology $179,909,942
Apparel & Accessories $136,288,801
Home Furnishings & Supplies $119,824,727
Toiletries & Cosmetics $115,996,836
Retail $104,414,020 $147,411,627
Financial, Insurance & Real Estate $101,583,223
Media & Advertising $99,863,365
Food & Food Products $98,723,946
Drugs & Remedies $77,408,139
Direct Response Companies $75,398,817
Transportation, Hotels & Resorts $49,062,024
Cigarettes, Tobacco & Accessories $20,266,936

January - December 2000 vs. 1999

For the year-to-date comparison, gains were noted for Technology; Media & Advertising; Retail; Apparel & Accessories; Financial, Insurance & Real Estate; Food & Food Products; and Drugs & Remedies leading 10 out of 13 category increases. Losses were noted for Direct Response Companies; Cigarettes, Tobacco & Accessories; and Automotive.

Details are as follows:

Category details are as follows:

2000

Technology $1,945,128,258
Automotive $1,751,945,109
Apparel & Accessories $1,313,973,556
Toiletries & Cosmetics $1,272,288,685
Home Furnishings & Supplies $1,230,510,096
Media & Advertising $1,211,402,510
Financial, Insurance & Real Estate $1,197,839,361
Food & Food Products $1,168,502,407
Drugs & Remedies $1,130,000,970
Retail $1,078,394,056 $823,373,203
Direct Response Companies $1,071,331,652
Transportation, Hotels & Resorts $751,384,250
Cigarettes, Tobacco & Accessories $400,561,682

"The year 2000 was an extremely successful one for magazine advertising," said Nina B. Link, President and CEO of Magazine Publishers of America. "We expect magazines will continue to maintain their significant share of advertising dollars in 2001."

Magazine Publishers of America is the industry association for the consumer magazine business. Established in 1919, the MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate service providers. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs based in Washington, D.C.

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