El Tiempo and Crisp Wireless create Latino mobile news website.

Casa Editorial EL TIEMPO, Colombia’s media conglomerate, and Crisp Wireless announced the launch of the new El Tiempo mobile website (http://m.eltiempo.com), Latin America’s first news mobile site. This venture marks the beginning of Crisp Wireless’ commitment to serving the important and influential Hispanic community in the United States and the exploding Latin American market abroad.

In Latin America, 90% of all mobile marketing initiatives are SMS based. The El Tiempo mobile site will be the first Media WAP site in Colombia. The mobile website will feature five content categories: Colombian, world, sports, finance and entertainment news. The mobile site can be accessed through any mobile phone in the world although El Tiempo’s Marketing and Communications Strategy will be focus on the Colombian market.

“Eltiempo.com is the leading online destination in Colombia with 5.5 million unique visitors per month, however the use of mobile in Colombia far exceeds the approximate 10 million Internet users in the country. We wanted to make it easier for readers to access our content not only in Colombia, but throughout Latin America and in the United States,” said Juan Felipe Castaño, Content Portals Director of El Tiempo. “We chose to work with Crisp Wireless as they are pioneers in the mobile space and known for its in-depth knowledge and experience in the media business. Casa Editorial EL TIEMPO will work to leverage Crisp Wireless’ extensive relationships with advertising networks, advertisers, and carriers to brand and monetize our content not only in the United States, but in Latin America.”

“According to Pyramid Research, the mobile market in Latin America will triple in revenue by 2011. Working with Casa Editorial EL TIEMPO, the pioneering news group in Colombia, Crisp Wireless will be poised to play an integral role in the region as we expand our business globally and within the Hispanic community in the United States,” stated Boris Fridman, CEO of Crisp Wireless. “Our relationships with advertisers, ad networks and others in the United States will prove to be beneficial for Casa Editorial EL TIEMPO both here and abroad.”

Casa Editorial EL TIEMPO’s online ad sales team will work with Crisp Wireless to leverage the brand’s success in Colombia, Latin America and the United States to offer mobile and cross platform, integrated marketing solutions to advertisers based in the United States and Latin America.