Mobile-Only going Mainstream.

Consumers continue to cut the cord.

Traditional landline telephone service may not be a tradition much longer.

With mobile phones more popular, a growing number of US consumers are deciding to do away with their wired phones altogether.

In the first six months of 2007, 13.6% of households did not have a traditional landline telephone, but did have at least one wireless telephone, according to the National Center for Health Statistics’ January to June 2007 “National Health Interview Survey.”

The percentage of adults living in wireless-only households has been steadily increasing since 2005. In the first six months of 2007, one out of every eight adults lived in wireless-only households. One year before that just one in 10 adults did.

Mobile-only consumers continue to trend younger. More than three out of 10 consumers ages 25 to 29 now depend solely on wireless handsets. Nearly the same percentage of 18- to 24-year-olds are mobile-only.

The NCHS findings indicated even more mobile-only consumers than data released in June 2007 by Harris Interactive. That Harris Poll, which surveyed Internet users only, found that 11% of respondents were mobile-only.

Internet usage is widespread, and therefore the Internet-only population is similar in nature to the general US population. Yet Internet users should still be somewhat more accepting of technology than the overall population.

The fact that mobile-only usage is now higher in the general population indicates that cutting the landline is no longer just for early adopters.

Courtesy of http://www.emarketer.com

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