MTV Tr3s offering on V CAST Mobile TV.

Verizon Wireless and MTV announced MTV’s bilingual channel, MTV Tr3s, will be available tomorrow on V CAST Mobile TV. This new channel is exclusively available on mobile through Verizon Wireless’ V CAST Mobile TV service and includes popular programs such as Sucker Free Latino, Karlifornia, Quiero Mis Quinces, Pimpeando, and Rock Dinner.

Ryan Hughes, vice president of digital media programming for Verizon, said, “As we talked about relevant channels to bring to our V CAST Mobile TV customers, MTV Tr3s was a perfect fit because of its popularity among bicultural U.S. Latinos. Since the launch of our V CAST Mobile TV service, we’ve provided new and relevant programs – whether it is live coverage of college football bowl games or Dora the Explorer. Our innovative services, coupled with the nation’s most reliable network, are key reasons why Verizon Wireless remains the leader of the wireless industry.”

“V CAST Mobile TV is the perfect partner to help our audience of young Latinos connect to their favorite broadcast-quality shows while on-the-go,” said Lucia Ballas-Traynor, senior vice president and general manager of MTV Tr3s. “The MTV Tr3s programming to be offered on V CAST Mobile TV is not a replica of our linear channel but rather has been customized for mobile users which allow us to connect with our audience in a whole new way.”

MTV Tr3s will introduce viewers to its programming on V CAST Mobile TV in a 30-minute special hosted by VJ Karli Henriquez. Verizon Wireless’ V CAST Mobile TV will also be heavily promoted on mtvtr3s.com, MTV Tr3s Radio and on a 40-foot electronic billboard in New York’s Times Square.

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