AT&T Mobile TV premieres.

AT&T Inc. and MediaFLO USA Inc., a wholly owned subsidiary of Qualcomm Incorporated, announced the May 4 availability of the AT&T Mobile TV with FLO service. This powerful new mobile television service will provide around-the-clock access to some of today’s most popular television programs — live and in color on the mobile phone.

“Our research revealed that news and movies were the two most popular program categories consumers wanted to watch on their mobile phones. We have exceeded their expectations with AT&T Mobile TV,” said Collins. “Together with MediaFLO USA, we are changing the picture of television-viewing by giving our customers an innovative way to stay connected to breaking news from CNN Mobile Live, an arsenal of movie favorites with PIX and a formidable lineup of other quality programming while on the go.”

Additionally, for the next 60 days, the AT&T Mobile TV service will feature CNCRT, a special concert channel delivered by Control Room, a leading producer and distributor of world-class entertainment. Every day, for 24 hours, the CNCRT channel will air one of approximately 30 recently recorded concerts from major recording artists, such as Avril Lavigne, Chris Brown, Fall Out Boy, Jay Z, Sheryl Crow, Akon, Daughtry, Lenny Kravitz, Rage Against the Machine and more.

“With the authority of CNN, the cinematic variety of PIX and the star power of CNCRT, AT&T Mobile TV adds an exciting dimension to the FLO TV service,” said Gina Lombardi, president of MediaFLO USA. “We are thrilled to be working with AT&T to provide consumers with such a powerful new mobile entertainment experience.”

There are more than 150 simulcast and/or time-shifted programs, as well as live sports events, currently available for viewing.

AT&T Mobile TV will launch in 58 markets including Atlanta, Chicago, Dallas, Detroit, Las Vegas, Los Angeles, New York, Philadelphia, San Diego, Seattle and Washington, D.C. The service is a perfect complement to the wireless carrier’s already impressive portfolio of wireless video offerings, including CV, which gives subscribers mobile access to thousands of on-demand video clips — including news, sports, entertainment, music and movie previews. With the addition of Mobile TV, AT&T customers now have even more choices in how they experience and enjoy video content from their phone. As with CV, AT&T Mobile TV will have the Parental Controls feature, which provides content filtering and purchase blocking on your phone so that you can restrict access to content that may be inappropriate for younger viewers.