The Arizona Law and its Business & Marketing Implications – Moment to CultuRise.

  By Liliana Gil, Cultural Intelligence| Managing Partner (AG-XL Alliance)

The Arizona immigration law has caused quite a reaction all around the nation. From peaceful protests, to closed door political meetings and even students withdrawing from Arizona universities, its implications and overall impact on America are clearly visible. However, as we always do with Moments to CultuRise, what does this law imply for overall Marketing and business? This video log explores some of the facts and figures behind the Hispanic market in Arizona and also dives into potential opportunities for companies to demonstrate commitment, respect and drive differentiation through inclusion in these times of modern segregation. I also recommend you read Major Michael Bloombergs recent article published on the NY Daily News How Arizona Law will hurt America for an overall economic perspective on this law.

By Liliana Gil, Cultural Intelligence| Managing Partner (AG-XL Alliance)

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