Building Great Brands in the Digital Age: Guidelines for developing Winning Strategies.
August 8, 2009
Digital has the power to transform marketing. In an environment that is inherently about choice, engagement and personalization, digital allows the best marketers to market better. In this report, we examine how brands can succeed in a digital world and the opportunities it presents.
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http://en-us.nielsen.com/forms/report_forms/building_great_brands>
