HispanicAd.com to host YouTube Channel: Moments to CultuRise.

From consumer insights to trends in entertainment and pop culture, Moments to CultuRise serves as a destination to empower CEO’s, CMO’s and business leaders with relevant market knowledge. Featuring one to two minute cultural intelligence vignettes, the channel offers a weekly boost of timely knowledge for executives and marketers wanting to stay current with the fastest growing consumer segment in the U.S: Hispanics and multicultural audiences. The channel brings to life current stories, case studies and thought provoking matters of Multicultural America today that educate, inspire and even entertain the viewers with relevancy. Hosted by former Johnson & Johnson executive and known industry expert and speaker Liliana Gil, this channel will redefine the way you plan and shape business strategies today.

“After coaching and advising various Fortune 500 executives on how to best grow and lead with cultural insights, I realized there was a valid need in our industry to offer Marketers with the business knowledge required to constantly sharpen their skill sets in this space. Going beyond the campaign, we wanted to focus on providing intelligence that shape mindset and decision making in corporate America today. Everyone lives in culture today; from eating more tacos than pizza to watching Lopez Tonight- almost everyone has his/hers “cultural moments!” The channel will put a business overlay on daily “cultural” matters highlighting how inclusiveness, relevancy and “ethnic” insights are no longer a choice or luxury, but the way to do business.” says Gil.

Moments to CultuRise will publish weekly vignettes and its content will be featured exclusively for HispanicAd.com, HispanicCMO.com, HispanicPRpro.com and ADnotas.com.