Atlanta Latino and impreMedia create strategic alliance.

ImpreMedia and Atlanta Latino Inc. are joining forces in a new strategic alliance agreement.

Under the new partnership, the two companies will share their content via print, online, TV and mobile platforms. This alliance will allow impreMedia to expand its footprint into Georgia, an important market for national advertisers.

“ImpreMedia is extremely pleased to team up with Atlanta Latino in a growing market such as Atlanta, Ga.,” says Arturo Duran, CEO of impreMedia Digital. “ImpreMedia has been interested in expanding to the Southeast for some time now and we couldn’t be more pleased with the partner we’ve found in Atlanta Latino.”

“We are extremely pleased to form this alliance with a pioneer that truly understands the Hispanic market and is committed to the highest quality journalism in all forms of media,” said Judith Martinez, publisher and editor in chief of Atlanta Latino.