Exito Brings Digital Outlet To Hispanics In Chicago.

Next Generation Network announced that it will partner with ¡Exito!, the Chicago Tribune’s Spanish-language weekly newspaper, to provide news, weather, sports and entertainment to Chicago’s Latino community.

NGN sites, strategically placed in high-traffic locations for on-the-go consumers, such as supermarkets, taquerias and convenience stores, reach 30 percent of Chicago’s 1.5 million Hispanics weekly. The displays feature a continuous feed of customized content commingled with advertisements specifically targeted to Latinos.

“NGN is excited about its role in bringing ¡Exito!, the voice of the Latino community, to on-the-go consumers,” said Marco Lopez, manager of Hispanic affairs and advertising for NGN. “This partnership enables ¡Exito! to extend its reach and the quality of its brand, while we provide quality content from the preeminent Latino newspaper in Chicago.”

Last October, NGN’s Latino marketing group formed a similar business alliance with La Opinión, the nation’s leading Spanish-language newspaper based in Los Angeles.

“We recognize that the Latino market is the fastest growing in the nation,” said Lopez. “We are our committed to providing timely, culturally relevant content to the Latino community while also providing our clients with the most customized, targeted advertising tool available.”

As part of the contract, ¡Exito! will receive an advertising slot to run ads promoting the newspaper. At the time of the launch, ¡Exito!’s content and ads appear on more than 50 Hispanic sites throughout Chicago.

“Our partnership with NGN will increase ¡Exito!’s exposure and circulation,” said Liza Gross, president of ¡Exito!. “With NGN’s flexible programming capabilities, we can provide up-to-the-minute, breaking news that is not restricted by traditional print deadlines.”