ANA Multicultural Excellence Award Winners.

The Association of National Advertisers (ANA) revealed the winners of its fourth annual Multicultural Excellence Awards during a ceremony at the ANA Multicultural Marketing Conference at Disney’s Grand Californian Hotel, Anaheim, CA. The awards recognize ANA member companies that have produced outstanding multicultural advertising campaigns that ran between June 2003 and May 2004. The ANA represents over 330 of the nation’s largest corporate marketers.

The winners are:

African American

Cover Girl/P&G
Grey Worldwide

Asian

Life Insurance “The Wedding”/New York Life Insurance Co.
New York Life Insurance Co. (In-House)

Gay/Lesbian

Volvo Cars of North America
Prime Access, Inc. & Witeck-Combs Comm. Inc.

General Market

Office Depot/Office Depot
BBDO

Hispanic

Heineken Beer/Heineken USA
The Vidal Partnership

Multicultural Campaign With Significant Results

Lactaid Milk/MCNeil Nutritional
La Agencia de Orci & Associados

“The strides that have been made in multicultural marketing mark the growing power of diversity in the United States. This year we are proud to honor these exemplary marketers and agencies for their hard work in shaping the future of multicultural marketing,” said Bill Duggan, Senior Vice
President of the ANA.

In addition to the Grand Prize Winners, other brands/companies were honored for their commitment to multicultural advertising including Bush Brothers, Heineken USA, Nissan North America, Pepsico Inc., Southeast Toyota Distributors, Verizon and Volkswagon of America. This year there were more than 84 separate campaign entries for the awards.

The Multicultural Excellence Awards are sponsored by the ANA Multicultural Marketing Committee. The committee, which was established in 1998, helps ANA members share knowledge and best practices in marketing to America’s burgeoning ethnic markets. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

About the ANA

The ANA’s mission is to provide indispensable leadership that drives marketing communications, media and brand management excellence and champions, promotes and defends industry interests. The ANA is the industry’s foremost and recognized source of marketing communications best practices. It also leads industry initiatives, influences industry practices, manages industry affairs, and advances, promote and protect all advertisers and marketers. The trade association represents 330 companies with 8,000 brands that collectively spend over $100 billion in marketing communications and advertising. For more information visit http://www.ana.net