NBC News, Telemundo’s KEVA in Los Angeles, newly minted CW affiliate KNVA in Austin, Texas, and Lin Television’s WTNH/WCTX duopoly in Hartford, Connecticut, have hired Adwalker, the New York – based arm of Adwalker PLC, headquartered in Dublin, Ireland, to promote themselves to viewers on the most intimate basis possible – one on one contact.
Adwalker uses specially trained brand ambassadors armed with wearable, high-tech, internet-enabled Adwalker “packs” featuring an interactive video invitation from the client. Any targeted audience can participate on the spot in promotional campaigns.
NBC’s Telemundo (a Spanish-language TV network) has used Adwalkers at several Telemundo-sponsored soccer matches and events in Los Angeles to promote viewership of its novella, “Tierra de Passiones” (Land of Passion) and other programming. Adwalkers printed instant coupons directing interested viewers to the local Telemundo website (telemundola.com) and to its owned and operated TV station, Los Angeles’ KVEA Channel 52. The Telemundo outlet continues to use Adwalkers. Their next outing on behalf of KEVA will take place in mid September.
“Our service is quantifiable,” says Adwalker’s Fine. “We give the client a report showing exactly how many consumers were engaged by the Adwalkers and to what extent they were engaged.” During a five-hour event, the Adwalkers distributed 2,500 coupons promoting tune-in to Telemundo.