Sofia Vergara Shows Her Stuff.

Latin World Entertainment Agency announced that it has commenced production of Sofia Vergara’s sizzling new calendar Sofia 2002. The calendar will be shot entirely on location, on the beautiful beaches of Jamaica.

Sofia Vergara is the Univision Network’s most popular presenter and has graced the covers of countless Spanish-language publications. She has also garnered a following in the general market having been featured on the cover of Maxim magazine, among others, and in Disney production, Big Trouble, along with Tim Allen and Rene Russo, due for release on September 21st of this year.

Ms. Vergara’s natural beauty and popularity has catapulted her to become one of the Hispanic world’s most successful product endorsers, as associations with advertisers have increased sales among targeted consumers as much as 44% in just three months! Her branded merchandise has also broken a myriad of sales records. For example, the Sofia 2000 calendar broke and still holds the record for the highest selling Latina calendar of all time.

“We are confident that sponsors will receive a substantial return on investment. Though we have not officially measured the calendar’s ‘viewership’, we are aware that calendar buyers exhibit their Sofia calendars prominently, and estimate that resultant CPM may be more efficient than that of traditional and even new media.” said Carlos Ribero, Latin World Entertainment’s Marketing Vice President.