Terra Lycos Joins Forces With Dannon To Take On-Line Advertising Beyond The Ad Banner.

Terra Lycos announced a strategic marketing alliance between its award-winning children’s site, Lycos Zone (http://www.lycoszone.com) and The Dannon Company, Inc. The marketing alliance between the two companies demonstrates Terra Lycos’s ability to seamlessly integrate marketing messages with the online consumer experience, increasing the effectiveness for the advertiser.

The agreement calls for Lycos Zone URL to be prominently featured on approximately 200 million DANNON Danimals low fat yogurt cups and Danimals Drinkable lowfat yogurt bottles in stores nationwide beginning this month. Additionally, DANNON Danimals message will be showcased on the front page of Lycos Zone and will be integrated throughout a series of Danimals games developed by Lycos Zone at http://danimals.lycoszone.com.

“Lycos Zone is proud to team up with a nationally recognized quality product such as DANNON Danimals yogurt to provide a safe, fun and educational experience on the Internet for children,” said Jane Emerson, director of the kids channel for Terra Lycos. “There are many synergies between the two companies. The kids, parents and teachers who come to Lycos Zone on the Web are the same audience who purchase and enjoy DANNON yogurt products. Lycos Zone is proud to join DANNON in this innovative marketing alliance.”

The Lycos Zone/Danimals Web site includes a series of fun and safe games that allow children to interact with the popular and friendly cartoon-like Danimals characters “Brown Bear,” “Polar Bear,” “Gorilla,” “Triceratops” and “Alligator”. The Danimals character-based games have been designed to provide the Web’s youngest audience, kids age 3 – 8 years, a fun, educational experience associated with healthy eating.

“We are witnessing the first truly digital generation with kids,” said Eric Leventhal, vice president of marketing for The Dannon Company. “Lycos Zone is an ideal forum to build the relationship between kids and the helpful, friendly DANNON Danimals characters. Through fun interactive games, kids discover that DANNON Danimals are a delicious and convenient way to maintain a healthy and active lifestyle. We are excited about working with Lycos Zone to extend the reach of DANNON’s wholesome products and nutrition messages to families with kids across the globe.”