Access Worldwide Supports Expanded ACNielsen Multicultural Research Program.

Access Worldwide Communications, Inc. announced the expansion of an agreement with ACNielsen U.S., an operating unit of ACNielsen, a VNU company, for multicultural research services conducted in support of the ACNielsen Homescan(R) Hispanic Panel. ACNielsen is Access Worldwide’s largest research client.

The ACNielsen Homescan Hispanic Panel is a research service that gains continuous insights about the purchasing behavior of the growing Hispanic market. The Panel consists of Hispanic households located in the Los Angeles market that have agreed to have ACNielsen’s patented in-home scanning technology installed in their homes. Family members scan and record their consumer product purchases. The size of the Panel has doubled to over 1,500 active households as of mid-June this year.

The Homescan Hispanic Panel is the first US-based ongoing consumer panel to capture the diversity and complexities of the Hispanic market. The data collected is used to identify buying behavior among both acculturated and non- acculturated Hispanic households. Data from this panel is available from March 1999 forward.

“We are very proud of the fact that not only did we successfully complete the doubling of the Los Angeles Homescan Hispanic Panel, but we did it two weeks ahead of the schedule that ACNielsen had set for us,” commented Raul Lopez, General Manager of Access Worldwide’s Cultural Access Group.

“With the tremendous growth of the Hispanic market and increasing multicultural buying power, marketing executives are realizing that information provided by the ACNielsen Homescan Hispanic Panel is no longer an interesting side note but a marketing essential,” commented David Morse, Senior Vice President of Access Worldwide and Chief Operating Officer of the Company’s Cultural Access Group.