ACNielsen Expands Eelationship With Cultural Access Group For Hispanic Market.

Cultural Access Group, Inc. announced the renewal of a one-year agreement with ACNielsen U.S., an operating unit of ACNielsen, a VNU company, for multicultural research services. Cultural Access Group, a Lumina Americas, Inc. company, will continue to support the client’s expanded ACNielsen Hispanic Homescan Panel in Los Angeles.

The Homescan Hispanic Panel consists of Hispanic households located in Los Angeles, CA. ACNielsen’s patented in-home scanning technology is installed in each home with family members scanning and recording their consumer product purchases. The data is collected and analyzed to identify consumer buying behavior among both acculturated and non-acculturated Hispanic households.

Under the terms of the agreement, Cultural Access Group will continue to provide a variety of research services for the ACNielsen Panel, including: the recruitment of new panel participants; hiring, training and support of field representatives; the development of recruitment materials; and the evaluation of key panel recruitment measures.

“The ACNielsen Hispanic Homescan Panel has innovated the way marketers look at the U.S. Hispanic market. For the first time, brand managers have been able to measure the ROI on their marketing dollars,” remarked David Morse, president of Cultural Access Group. “The result has been smarter, better products and communications in order to more effectively reach Hispanic consumers.”

“We are extremely pleased with this extension of our contract and with ACNielsen’s vote of confidence in Cultural Access Group as a research partner,” commented Raul J. Lopez, chief operating officer of Cultural Access Group. “ACNielsen is our largest research client and we are excited by the opportunity to continue working with such a high-caliber research company and look forward to continuing to work with them in the years ahead.”