Consumers Showing Renewed Interest In Celebrities, Sports & Movies.

New research from Knowledge Networks/Statistical Research shows that post-September 11th shifts in the topics of greatest interest to magazine readers may already be giving way to old habits, with sports, movies, and people/personalities all regaining appeal.

Conducted in December as part of ongoing magazine research among the national Knowledge Networks panel, the new study indicates that the proportion of consumers who are very interested in reading about people and personalities has increased significantly since October, from 11% to 16%.

In addition, when asked to compare their current reading preferences to those of 12 months ago, consumers are now less likely to report waning interest in sports, movies, travel, or people/personalities. In October, for example, 15% said that they were less interested in articles about movies; but in the new study, that figure dropped to 10%.

“What may have seemed less important in the immediate aftermath of September 11th appears to be making a comeback, perhaps even as a kind of ‘comfort food’ for the mind,” observed Jay Mattlin, Vice President, Client Service. “The changes of this fall have not been undone – interest in news is still up significantly; but we may be seeing the beginning of a return to familiar preferences.”

For more information at http://www.knowledgenetworks.com

Skip to content