Key Financial Systems & Hispanic Teleservices Partner To Serve U.S. Hispanic Market.

Equitex, Inc. announced that its wholly owned subsidiary, Key Financial Systems, Inc. (“Key”), and Hispanic
Teleservices Corporation (“HTC”), a provider of outsourced customer support for the Hispanic market, have created a partnership to market credit cards to the United States Hispanic market.

“HTC is pleased to partner with Key Financial to support its Hispanic market growth strategy. Both companies’ senior executives are committed to serving the Hispanic market,” commented Kit Cooper, Co-Chairman and Executive Vice President of HTC. “We believe that our specialized contact center services will be an integral component to Key Financial’s Hispanic market strategy.”

Key has taken recent steps to aggressively enter the Hispanic market. This partnership comes on the heels of Key’s recent appointment of Jaime Tamayo as Director of Hispanic marketing.

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