The initial product offering, dubbed “E-Plus”, is specifically designed to improve measurement accuracy in large multi-cultural radio markets.

Rincon & Associates released a white paper entitled “New Test Reveals Your Latino IQ” – which presents some unexpected findings when comparing Latinos and non-Latinos on their knowledge of general characteristics about U.S. Latinos. 

Tr3s's study recognized that Hispanic dads are behaving differently from their own fathers - and another recent study also focuses on the changing role of fathers.

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report.

There has been much discussion of emotions in advertising. The advertising and market research industries have come a long way in gaining a better, more scientific, and more measurable understanding of emotion. Neuroscience has been instrumental to this effort. There is now a basic understanding that asking people to describe their emotions and how they feel about an ad or a brand may yield a scatter plot of results that provide no direction to the brand. Still, it’s critical to talk to your consumer, to hear their voice.

According to a new report by Rabobank's Food & Agribusiness Research and Advisory group, if the wine industry were able to bring Hispanic wine consumption up to the level of the broader U.S. population, annual wine consumption among Hispanics would increase by nearly 50 million cases over the next 20 years.

Among all of the behaviors the contemporary marketer must track, cross-screen shopping is one of the fastest moving targets. As I have said to the point of tedium, device activity is a series of concurrently evolving elements that are different now than they were just a year ago.

The NPD Group, Inc. finds that the majority of Millennials’ retail dollars are being spent in brick-and-mortar stores.

Many Hispanic Millennials are living with their parents well into adulthood to reduce their overhead costs. But with the exception of those with public transportation access, most still need a car to get around. How do their behaviors and choices about cars compare to non-Hispanic Millennials and foreign-born Hispanics in their thirties? By Insight Tr3s

Which country is the most anxious? Of the 27 surveyed, Pakistan stands out, with nearly 6 in 10 respondents reporting that they are very anxious. Globally, the cost of living generates the greatest anxiety, specifically driven by concern about the price of everyday essentials like food and gas.

Just as many fear social media and email are negatively impacting how we communicate with one another today, many new developments throughout history have been met with fear of the changes they would bring.

The report found while basic demographic information can provide a glimpse at new movers, a more intelligent and holistic view of individual consumers can be architected with advanced data overlays.

Next month we’ll be releasing the results from our 37th annual study of the lives, lifestyles and media habits of Affluent Americans. Each year, as we analyze the results, I’m always struck by the tremendous diversity of the Affluent population.

But while they often use English when not at home, that doesn't mean Hispanic young adults are giving up Spanish altogether. Many Hispanic Adult Millennials still live with their Spanish-speaking parents, and others who have moved out and formed their own families continue to speak it at home. As a result, they aren't leaving Spanish behind. By Insight Tr3s

Retailers often talk about how Hispanics are different in their approach to dress, clothing, and fashion. There has been coverage in the press about how some shopping centers are morphing themselves into Latino shopping centers to better serve their local communities and stay in business. By Felipe Korzenny, Ph.D.