https://together.nbcuni.com/n/telemundo/?utm_source=Hispanic_TM&utm_medium=banner&utm_campaign=HispanicAd.com2021Banners

Marking its second year of celebrating the culture and contributions of “La Isla de Encanto,” Cinelatino will once again pay tribute to the Puerto Rican community with its BORICUATÓN de Cinelatino.

Last year, the average US adult spent more time per day with most media formats and devices, including TV. Although adults will spend nearly as much time with media this year, their TV viewing time will drop below pre-pandemic levels.

Data-based insights help TV networks make strategic decisions around promo loads, promo saturation, and use of sister networks.

Few areas of the media landscape have been in focus over the past year as streaming video content has. With a growing wealth of platform and program choice, the options for consumers continue to expand and diversify.

Estrella Media announced it will launch Estrella News, a 24/7 Spanish-language digital news network, on digital subchannel MGEN in the greater Miami area. Estrella News on MGEN is the newest announcement in Estrella Media’s expansion strategy in the South Florida market, which is led by its owned and operated WGEN Estrella 8 Miami broadcast station.

Telemundo Global Studios announced it has signed an agreement with Planeta to license the exclusive rights to the complete library of best-selling Spanish author, Corín Tellado, including close to 4,000 titles. 

Pasiones has announced the U.S. premiere of the immensely popular Turkish series La Promesa (‘The Promise’) which will make its debut on Monday, May 31, at 6 p.m. ET / 3 p.m. PT.

Univision announced the world premiere of “Si Nos Dejan” (If They Let Us), a story about love after a betrayal and breaking age-gap stereotypes. Starring Mayrín Villanueva, Marcus Ornellas, and Alexis Ayala, “Si Nos Dejan” premieres Tuesday, June 1, at 9 p.m. ET.

Dating behind a mask has taken a twist on EstrellaTV’s new dating game show series “La Máscara del Amor” (The Mask of Love), premiering on Thursday, May 27 at 9 pm ET/8 pm CT.

When it comes to spending on traditional “linear” TV, many advertisers have set their strategy to autopilot, letting their agencies make decisions and collect the data. In a recent survey of CMOs, optimizing their broadcast-TV spend didn’t even make their top-10 list of priorities.

Benoit Cacheux, Global Chief Digital Officer at Zenith, recently joined the virtual panel, “Understanding identity, behaviour and context,” at Mediatel’s The Future of TV Advertising Global conference. This event was moderated by Cadi Jones, Commercial Director EMEA at Beeswax, and Benoit was joined by Lara Izlan, Director, Advertising Data & Analytics at ITV, Steve Martin, MD International Data at LiveRamp and Miles Pritchard, Managing Partner – Data Management Solutions at OMD.

Telemundo announced he premiere of the hit Turkish series, Hercai: Love and vengeance, slated for Tuesday, June 22 at 9pm/8C.

Telemundo Deportes announced it will present exclusive Spanish-language coverage of Super Bowl LVI, live on Telemundo on February 13, 2022 from Los Angeles, CA. This will mark the first time ever that a Super Bowl will be televised on a Spanish-language broadcast network in the U.S.

Univision Communications Inc. announced its 2021-2022 programming lineup ahead of the Company’s “Grow With Us” themed Upfront presentation to advertisers. The new slate includes even more of what its audience loves - big, live tentpole events, entertainment, trusted news, and the best soccer from around the world - across more platforms.

Spanish Broadcasting System, Inc. (SBS) unveiled its virtual 2021 upfront: It Happens Here. Through a series of curated videos, SBS executives discuss how the company's culturally relevant audio, digital, video and live music experiences have successfully engaged U.S. Hispanics for over four decades while also serving as a springboard for the careers of many popular Latin music artists and celebrities.

Pages