During these challenging economic times, no, especially during these trying times it's always nice to be able to point to moments of brilliance. When it comes to marketing McDonald's has set the standard. W
Perhaps a bit strong to use the S word, but it seems to be in everyone’s vocabulary these days. Just ask anyone in most areas of our business. If you are on the media sales side and you work the local or network beat, business sucks.
I think Obama has locked up the Latino vote for 2012 with his nomination of federal judge Sonia Sotomayor. If confirmed, this Bronx-raised, Princeton-educated Puerto Rican woman will be the first Hispanic on
The term Multicultural was created to lump the marketing to African Americans, Asians, Hispanics and the Gay, Lesbian, Bisexual, Transexual (GLBT) market all into one cozy, neat, and siloed bucket by mainstream adv