Over-the-air (OTA) TV—the programming that we all have access to even if we don’t have a cable or satellite programming subscription—is becoming a big thing again. In fact, it’s one of the best things to happen to cord cutters and cord shavers, as it offers them free TV through a digital antenna.

Can a radio company with a deep heritage in English-language stations successfully bring Spanish-language radio stations into the mix, from a sales and revenue perspective? Beasley Media Group is doing just that in the Tampa-St. Petersburg market, we learn in this latest Hispanic Radio Podcast.

 

NBCUniversal Telemundo Enterprises announced it has secured a record number of integrated partners in a single scripted property for Telemundo with its upcoming series “Betty en NY”. Produced at Telemundo Center in Miami, the highly anticipated, star-packed production is the modern adaptation of one of the most influential stories which will premiere on Wednesday, February 6 at 9 p.m./8c.

Over-the-air (OTA) TV—the programming that we all have access to even if we don’t have a cable or satellite programming subscription—is becoming a big thing again. In fact, it’s one of the best things to happen to cord cutters and cord shavers, as it offers them free TV through a digital antenna. Even better, with the shift to digital broadcasting a decade ago, they’re getting even more channels for free—and in great HD quality. Because of our comprehensive panel approach, our data is inclusive of all household types, including OTA, which allowed us to conduct deep insights and analysis in this important growing segment. So what do we know about OTA households? We recently dived into the data to find out more about them—particularly, how many there are, what they look like and how they consume media.

In this fresh Hispanic Radio Podcast, iHeartLatino head Enrique Santos serves up a plateful of insight and a peek inside how iHeart has taken on the Latin music lover and Spanish-language audio content consumer by speaking with Radio + Television Business Report Editor-in-Chief Adam R Jacobson.

Univision New York announced the launch of the very first full-time Spanish-language news bureau in Albany, NY—a historic move marking the first time that a Hispanic television news station in New York will have a full-time presence based in the state capital.

Cable and satellite viewership is eroding because it is perceived as a poor value exchange according to a new study from MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands. “Reaching the ‘Un-Reachable” debunks five commonly-held myths about those who watch little to no television, including which demographics are veering away from traditional television and why.

A fresh new on-air look across the network that introduces an updated Univision logo. These changes are part of a brand refresh that supports our internal positioning that captures succinctly what Univision is all about: “Bringing Together Hispanics on the Rise.” This campaign reinforces and expands on our commitment to elevate Hispanics by making them feel proud of their heritage, supported in their daily life, and optimistic about the future.

Telemundo International Studios and Movistar+ announced a strategic multi-year co-production partnership to produce premium limited series for the U.S. and international markets. The parties have agreed that Telemundo Network will have the exclusive rights for the US; Movistar+ will have the exclusive rights for Spain.

What's stopping a radio station owner from taking the plunge and switching an underperforming AM or FM to Spanish-language programming? Talent is one big concern. How does one get great voices that can resonate with Latino audiences? This Hispanic Radio Podcast could yield the answer.

Univision Communications Inc. announced the launch of a slate of new local news apps in Los Angeles, New York, Miami, Houston, Dallas, Chicago and the Bay Area.

Primo TV (Vme Media Inc.) and Platinum Films have announced the launch of "Realm Runner" a new thrilling endless runner game for the hit series Matt Hatter Chronicles.

The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to create more robust cross-platform metrics and attribution models. But for that to happen, several types of companies—including multichannel video programming distributors (MVPDs) and TV networks—need to update their technologies and strategies.

Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations), a division of NBCUniversal that includes 40 television stations, announced they have formed a multi-year partnership.

Elias Liberman’s radio career began in the late 1960s.  In 1975 the the three brothers, Elias, Julio and Jose along with their father purchased KLVE in Los Angeles and flipped the format to become the first Spanish-language FM in the city, and the second in the United States. Later the family purchased KTNQ in 1979.  

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