The television and film industries have begun to recognize the value and appeal of Hispanic television, but executives speaking at the Hispanic TV Summit say that there needs to be a greater Hispanic presence both in front of and behind the camera.
With the vast number of entertainment choices available to all consumers, getting the Hispanic community to pay for content specifically targeted to their community must connect personally with them, according to a panel session at last Thursday's Hispanic TV Summit.
Independent networks navigating the increasingly fragmented TV market need to differentiate themselves beyond just better pricing and more choice to be successful, they also need to take a stand, Fuse TV CEO Michael Schwimmer told a packed audience at the Multichannel News/B&C Hispanic TV Summit last Thursday.
The vast majority of TV viewers admit to engaging with their companion devices or skipping commercials altogether. In fact, 86% of marketers agree it’s getting harder to grab a consumer’s attention with television alone.
Cinelatino will celebrate its 20th anniversary with three-day marathon of the biggest and most popular blockbuster hits from across Latin America, Mexico, and the Caribbean, beginning Friday, October 12, at 8:00am ET.
Many small towns and cities have seen major changes over the last 30 years. This includes, in some cases, a seismic shift in the number of multicultural consumers that now reside in the community. Some 90 miles north of New York City, a municipality that lost its major employer some 25 years has been reborn. Millennials are partly to thank. As we learn in this podcast, Latinos are the real growth driver.
Television has long been the go-to medium for reaching audiences at scale. The first TV advertisement in the U.S. — a spot for Bulova Watch — aired in 1941, costing the company a cool $9, Quartz reports. That spot opened the floodgates for the TV advertising industry to grow into what's now an estimated $70 billion industry.
Telemundo, E! and Universo make history with Latinx Now!, the first-ever total-market entertainment program produced in English and Spanish for bicultural audiences across U.S. and Latin America, premiering Wednesday, October 3.
Nielsen announced it will transform the measurement of markets that are measured with the audio diary from a quarterly or two times a year view to year-round measurement with monthly reporting. This more dynamic measurement solution enables clients to see seasonal shifts and react more quickly to marketplace changes. With this transition, radio will be able to find new insights and tell its reach story to advertisers each month.
Telemundo Puerto Rico/WKAQ-TV will air “Together We Are Great” (Juntos Somos Grandes), a live, three-hour special program on Thursday, September 20 at 7 PM ET to pay tribute to the strength and resiliency of Puerto Ricans, one year after Hurricane Maria made landfall in the island.