The term Multicultural was created to lump the marketing to African Americans, Asians, Hispanics and the Gay, Lesbian, Bisexual, Transexual (GLBT) market all into one cozy, neat, and siloed bucket by mainstream adv

I'm sorry, but it appears that this is the message that the New York Women in Communications (NYWIC) is sending with their 2009 Matrix Awards luncheon on April 27 in New York City.  There are no Latinas being

     Returning a phone call is the basic business practice necessary to stay in communications with potential business partners, competitors and just to gather or receive Intel.

   Last night, the Ad Federation of Greater Miami  (AdFed) hosted a unique event were Alma DDB’s President & CCO - Luis Miguel Messianu address a standing room only crowd about a unique subject.

Optimism.

     I’m talking about the SHAW WOW infomercial and the infamous Vince Offer AKA Vince Schlomi.

     As our Hispanic market gains visibility and strategic importance clients are stepping up their game, becoming smarter and interested in what makes our consumers tick.

  Lynne Randolph Patterson is Co-Founder and Director of Pro Mujer International in NY.

Those who know me know that I've been a magazine junkie for years, so even during these times when the print industry is going through a very rough time there are a few moments to celebrate (or criticize).  H

       Co-Star of Napoleon Dynamite (Pedro).

       Let's not pretend that things will change if we keep doing the same things. A crisis can be a real blessing to any person, to any nation. For all crises bring progress.

A few weeks after 9/11, I had to attend a business meeting that was being held on the lot of a Hollywood movie studio.  I had been inside studios for meetings before but right after 9/11 it was a major ordeal

   As the economy goes from bad to worse and consumer sentiment continues to dip, it seems we all need a little bit of fun that will not break our already emaciated piggy banks.

    We have received numerous calls over the last couple of weeks asking our opinion about the Industry at large and how we see 2009 and 2010.

After 25+ years in the business, I have come to one realization.

    Just two more nights. Only two more chances.  Will this be the mainstream media report on the significance of the U.S. Hispanic market that explains it’s total composition?

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