Over the last two weeks, I have heard experts (that I consider experts) and self-proclaimed experts (too many) on reaching Hispanics on trying to answer the question of reaching US Hispanics in either English or Spanish

Advertising Week misses opportunity to lead the discussion on the future revolution.  By Chiqui Cartagena is the SVP of Multicultural Marketing at Story Worldwide.

By Christine Clavijo-Kish - Senior Vice President, Multicultural Markets at PR Newswire

 The week 8/30/10 to 9/5/10, marks the first time in Univision Network’s history that it was #1 in prime time, for an entire week, among Adults 18-49.

By: Enrique R. Turégano - alPunto Advertising

By Dennis Hernández - N'Contact

Check the article from USA Today on Friday, CLICK HERE.  This is why GM agencies are going after the Hispanic market, it makes perfect new business sense for them, the Hispanic market keeps growing and they have more access to CMOs.

The way the economy is and the constant GM advertising budget cuts, who has the most control over advertising budgets?  A Hispanic agency that handles 8-12% of the client’s advertising budget or a GM agency that handles 85%+? How many times have we seen a Hispanic agency working on a project and all of the sudden the client calls to stop the project because they have to use the funds for a GM project?  Well, GM agencies are no longer asking for an increment to their budget for a special project, they are going after the growing Hispanic market business.  Again, it makes perfect sense for GM agencies.

By Gene Bryan - CEO / HispanicAd.com

Earlier this week MTV announced this year's nominees for its Video Music Awards (VMAs) and one name you didn't hear mentioned in the Best Hip Hop Video category was Scott Ramon Seguro Mescudi.  That's right,

  Just like the movie ‘A Day without a Mexican’ that famously presented the impact the Mexicans have on the economy of California, now imagine based on the wishes of some executives in our industry that would like to see Spanish-Language media die a miserable death.

  by Jose Villa

So I was thumbing through AdAge’s latest installment of the annual Hispanic Fact Pack, and I was struck by something.

    By Chiqui Cartagena

Surprising results make me question the methodology of the survey

This week the Center for American Progress published results of a new study they conducted in conjunction with A Woman's Nation, the Rockefeller Foundation and TIME magazine regarding public attitudes about women, society and the work place. The research was fielded (via telephone) in the Summer of 2009 and included a 10% “oversample of Latinos,” which were allowed to answer the survey in either English or Spanish. (They have yet to confirm how many surveys were actually conducted in Spanish).

What is perplexing to me, however, were the results. The study found that Latino attitudes were “basically in line with those of other groups” but that on some issues - like the rise of women in the workplace and balancing work and life issue, Latinos were actually more open-minded that their General Market counterparts - honestly, I started spitting my coffee out and asking myself, ¿qué, qué?

   Have been following a blog dedicated to Cross Culturalism by Ken Muench who is now at DraftFCB in Chicago via Grupo Gallegos and Casanova Pendrill.

   Yesterday was one of those days when you had to pull out your notebook and jot down some interesting thoughts from a conversation.  Having coffee with Liliana Gil, Cultural Intelligence expert for AG-XL Alliance in T

"There's a huge audience out there that wants to see people on television that look and live their lives like they do.  We're happy to accommodate them."  That's how Steve Koonin, president of Turner Networks

   The new Arizona law that was passed recently that allows the police to question the national origin of an individual is a very difficult issue to address openly in social and traditional media, due to the opposing views on the issue.  A very