Compared with digital, the TV ad landscape changes at a glacial pace. But some of TV’s largest players are trying to overhaul its underlying technologies, which is giving some industry insiders anxiety.

In this latest Hispanic Radio Podcast hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, veteran national sales pro Jose Villafañe — recently appointed Head of Sales and an Advisory Board member for MLC Media — discuss the top things a radio station should consider when evaluating syndicated programming for a key daypart.

If you had to know one thing about Hispanic radio, it is this: There is no such thing.  There are, in fact, at least 20 forms of Latino radio in America, reflecting the 20 countries of origin of this country’s Hispanic population, each different. That explains the vitality of Hispanic radio and its rich diversity.  It also explains the vitality and diversity of Hispanic culture in America.  By Court Stroud

Breaking the mold with the theme “No sizes, no limits, no excuses,” Univision’s popular reality competition “Nuestra Belleza Latina” (NBL) 2018 (Our Latin Beauty 2018) is back, announcing its six-city audition tour in the U.S. for its eagerly anticipated and reimagined 11th season.

Media integration is a very important topic for advertising and marketing executives seeking to build brand awareness and sales with multicultural consumers. But, what is the mindset of the client when preparing a Hispanic media buy? Is radio an important part of the media mix right from the start? This latest Hispanic Radio Podcast with Zubi Advertising's Isabella Sanchez provides some answers.

Cinelatino is celebrating the 2018 FIFA World Cup by programming an exciting lineup of hit soccer-themed movies throughout the month of June, including the premieres of two soccer-themed films; exclusive pay-TV premiere of award-winning Brazilian crime dramedy Jules y Dolores (“Jules & Dolores”), and exclusive U.S. premiere of Peruvian hit Once Machos (“Eleven Men”), which will premiere on June 10th and 17th at 11:00pm ET / 8:00pm PT respectively, as part of Cinelatino’s Domingo Estelar (Blockbuster Sunday) block.

La Copa Mundial is much bigger than the Olympics for Latinos across the U.S., and around the world. But, oftentimes, we think of the World cup as a television property. This isn't necessarily true, as Entravision Communications Chief Revenue Officer Mario Carrera notes in this Hispanic Radio Podcast.

Entravision Communications Corporation, an official radio affiliate partner of Fútbol de Primera for the 2018 FIFA World Cup, announced new exclusive promotional events and content in support of its coverage of the FIFA World Cup across its radio stations in 16 markets.

ANA and Forrester Research have just released a new report, "The Digital Transformation of Video Advertising Arrives," based on research among ANA members.  The research indicates that television advertising is at the cusp of significant change as marketers are incorporating the data-driven approaches of addressable and advanced TV into their plans.  By Bill Duggan / ANA

BOTTOM LINE: We have analyzed trends associated with the use of television alongside commercial share trends for national media owners in the United States through the end of the calendar month of April 2018 (covering the period running from April 1 to April 30 rather than the broadcast month, which ran from April 2 to April 29 this year). Complete data contained within this report became available from Nielsen last week.

Lotus Communications is one of the few radio broadcasting companies that owns radio stations with Spanish-language and English-language programming. How is the company capitalizing on this? And, is there one thing that's particularly important when inking that contract with a client? Company President Jim Kalmenson shares all in this latest Hispanic Radio Podcast.

Hemisphere Media Group, Inc. announced that Jorge Hidalgo joins the company as senior vice president of operations.

Spanish Broadcasting System, Inc. announced the appointment of David Bailin as Vice President, National and Network Sales. Bailin will be responsible for revenue generating sales strategies, expanding business development initiatives and creating 360 multimedia platforms for SBS’ national and network division AIRE Radio Networks. Based out of the SBS New York office, Bailin will also collaborate with SBS’ digital platform, LaMusica, with its respective sales and business development efforts.

Univision Communications Inc. announced  new 10-year agreement that will keep the Latin GRAMMY Awards®, on the Univision Network through 2028. The new agreement, unprecedented in Spanish-language television in the United States, extends the partnership established in 2005 with The Latin Recording Academy® to include multi-platform coverage across UCI’s portfolio of broadcast and digital brands and will include the highly anticipated 20th anniversary of the Latin GRAMMY Awards in 2019.

The National Football League and CBS have reached an agreement with ESPN Deportes to televise Super Bowl LIII in Spanish on Sunday, February 3, 2019 at 6 p.m. ET, live from Mercedes-Benz Stadium in Atlanta, GA.

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