As I've said before, I don't watch a lot of TV.  Call me old fashioned, but I'm a newspaper and magazine junkie.  Oh yeah,

If you missed PBS's "American Experience" profile of Roberto Clemente, you missed a true classic.

“Build it and they will come” is not necessarily the kind of simple strategy that can work for Hispanic print publishers as we can see from the sampling of print-owned sites now offered online.

It seems to be getting tougher to crack the Hispanic space these days but if you're going to do it then do it big and do it RIGHT.  MySpace Latino's launch concert on April 11 in Miami is a great example.

NBC has seen the Spanish writing on the wall.

 Thank goodness I decided to take a breather before I posted this latest entry.  I wrote it but set it aside, and then bam!  I read the big news about Jackie Hernandez-Fallous joining Telemundo....the challen

Thanks to Manny Gonzalez from abece and one of our bloggers on El Blog of HispanicAd.com I was made aware of the Absolute Vodka usage of an 1830’s map of Mejico in the LaAM print advertising and the brewing controversy.

Honestly, I cringe every time I read something that essentially equates good marketing with TV, whether you're talking about English-language or Spanish-language TV.  So when I recently read about Nielsen's "

Yes, it one of those again from me, but we have to get it our there to help elevate the discussion.

A few years ago while attending a Hispanic marketing conference, I stated during a Q&A session that a brand manager or director should never relinquish his or her stewardship of the brand to the brand's H

Fourteen months ago, I turned more than a few heads in our industry by going from leading Hispanic marketing at McDonald's, a 30 year marketer to the Hispanic consumer with its deserved accolades as a pioneer and innovator, to trying to build t

To paraphrase a line from a great movie, build it and they will come. Well, we did build it.

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