Lay-offs are a necessary element in business.

Especially in this environment.  US Hispanic advertising, marketing and media industries are no exception.

We have enjoyed a safe ride for many decades as an Industry.

   After reviewing our travel and entertainment budget for 2009 to attend NATIONAL events.  We have decided to share our “Must-Attend List” of NATIONAL - US Hispanic Advertising, Marketing & Media focused events tha

     Read the blogs, read the trades and there’s no doubt that Hispanic media, as we know it, will never be the same after this recession…however long it may go on.

     Like many other Americans I was inspired by the “We are One” concert in Washington, D.C. on the eve of Barack Obama's presidential inauguration.

    As I listened to last Fall's Big Three congressional hearings, which revived talk about a possible GM-Chrysler merger, call me crazy but I wondered whether we should also be talking about a merger between Univision

  According to Arbitron in this week’s investor call, they admitted that the legal fees to overcome the problems with the PPM in Q4 2008 cost between $4 to $6 million dollars to resolve the legal challenges to the PPM system by the NY Attorney

      First and foremost, a very happy New Year to all of you. Yes 2009 is here; let's hope it does not pick up where 2008 left off.

        There was a time when the demise of the New York Spanish language daily, HOY, would have sounded like sweet music to my ears.

Manny Gonzalez & Richard Zaldivar

As I attend this year's ANA Multicultural Marketing Conference I can't help but feel like companies and brands are being tested like they have never been before, especially on the ethnic consumer front.  I ca

     Eduardo Caballero, one of the founders of the industry segment in which I have made my career, taught me a long time ago that “no client pays an agency to simply reach people.”  Clients pay agencies for persuasion, acquisition and transact

Barack Obama.  Rahm Emanuel.  All we need now is a Cuauhtemoc roaming the halls of the White House.  Seriously, it is quite an exciting time to be living in the U.S.

   As the ever poignant Miami Herald columnist Leonard Pitts put it best in his Wednesday Nov. 5th article, 'We' are finally part of `We the People'.

    Like most of you, I am glad that the Presidential elections are behind us. It was the longest road to the Whitehouse in modern times. And with 24/7 coverage, it made 22 months seem like 22 years.

    I was recently asked to address the National Hispanic Corporate Council (NHCC)  at their annual meeting in Atlanta.