Every year, the RAB-Borrell Digital Benchmark report catalogues the health of digital marketing in the U.S. radio industry. Every year, the results are interesting  ̶  but none, I would venture, can compete with 2020.

Noticias Telemundo nnounced the launch of “Axios Latino,” a weekly English-language newsletter examining the key issues impacting the Latino community.

The Infinite Dial 2021 marks a significant year for the study, as the media measurement was done almost entirely during a time of quarantine or some level of restriction due to Covid-19.

One of the most basic tenets of an advertising plan is to deliver the right message to the right prospect. Today, that means going where all viewers are, not just the heaviest concentrations.

Nielsen announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services. This multi-year renewal includes a continuation of their audio audience measurement licenses across all five PPM markets and the diary market of Puerto Rico. This also includes AIRE Radio Network, a national radio platform that creates, distributes, and markets, Spanish language radio programming.  Additionally, Nielsen Scarborough and the nationwide dataset are included.  

Buying radio is easy. You establish a cost per point and see which stations will meet it. Then, you buy those stations. You get the points you want for the budget you want. SIMPLE.  By Charlie Sislen

In celebration of International Woman’s Day, EstrellaTV announced the return of its long-running talent competition series Tengo Talento, Mucho Talento, premiering on Monday, March 29 at 8 PM ET/7 PM CT.

La Grande 107.5 (KMVK-FM/Dallas) (La Grande 107.5 CON LOS SHOWS MAS PERROS DE LA RADIO)  is the newest affiliate for Erazno y la Chokolata, the top-rated afternoon-drive Spanish-Language radio show from the HRN Network.

Univision announced the appointment of Beatriz Pedrosa-Guanche as Senior Vice President, Corporate Communications based in Miami.

ViacomCBS launched the new Paramount+ streaming service in Latin America with more than 5,000 hours of content.

THEMA America, a Canal+ group, company, has announced new leadership for its Once México cultural channel and for its U.S. international channel, which serves the Spanish-speaking market in the U.S.

New demographic insights across TV program talent and viewers will empower the entertainment industry to create more inclusive content

Univision premieres the international hit “La Hija del Embajador” (The Ambassador’s daughter), an all-new series that tells the epic love story of Nare (Neslihan Atagül) and Sancar, (Engin Akyürek), a romance that will conquer the audience’s heart as it is put through test by time and unexpected twists.

NBCUniversal announced that its 42 NBC/Telemundo stations and seven regional sports networks are officially moving to 100 percent impressions-based buying for all local advertising campaigns as of April 1, 2021.

Univision Communications Inc. announced brand partners for the 33rd annual “Premio Lo Nuestro,” presented by T-Mobile.

Pages