Pursuant to the agreement, Univision will sell to Liberman WLII-DT, Caguas-San Juan, and the stations which repeat its signal across the island: WOLE TV-DT, Aguadilla in the Western Area and WSUR-DT, Ponce in the central area. Univision is not selling, and will continue to operate, sister station WSTE-DT (TeleIsla Channel 7) as well as its radio properties, including Uforia.
 

Now, Liberman has returned as a broadcast station owner. And, it involves La Isla del Encanto — Puerto Rico — and broker Kalil & Co.

Entravision Communications Corporation announced the launch of a new local morning radio program, the Shoboy Show. Hosted by Edgar “Shoboy” Sotelo, the program will premier and air every Monday-Friday 8AM-11:59AM CT / 6AM-9:59 AM PT

Univision premieres the international hit “Dulce Ambición” (Sweet Ambition), an all-new Brazilian novela filled with passion, ambition and decadent desserts. The new series debuts on August 31 at 10 p.m. ET and will air Monday through Friday on Univision.

Telemundo announced the premiere date for the anticipated new season of hit series Falsa Identidad (False Identity), slated to premiere on Tuesday, September 22 at 10pm/9C

Social justice initiatives designed to bring long- needed advancement of positive change to the nation’s African American community have surged to the forefront in the weeks since the murder of George Floyd at the hands of Minneapolis Police Department officers.

In recent years, television measurement has been done through two distinct approaches. The first, adopted by more traditional television marketers, relies on gross rating points (GRPs) to evaluate and buy inventory to meet marketing goals. The second, brought on by the evolution of streaming behavior, evaluates based on the standard for digital audience measurement: impressions.

Recently while reviewing an audio media plan with a major client we noted that while they were using a vast array of AM/FM radio programming content, they were not buying Spanish radio. The response was, “We get the audience with a general market buy.”  Was that really true? Can a general market buy with only English language stations do an effective job of reaching Hispanics and Spanish speakers? We turned to Oliver Marquis, VP Media Analytics at Nielsen, for assistance.  By Pierre Bouvard / Westwood One

The NBCUniversal Owned Television Stations division announced that Anzio Williams has been promoted to Senior Vice President of Diversity, Equity and Inclusion for the division.

The Telemundo Station Group announced that Migdalia Figueroa is the new President and General Manager of Telemundo 31 / WTMO, the Telemundo owned station serving Spanish-speaking audiences in Central Florida.

Televisión Dominicana has teamed up with sister network Cinelatino to honor the Dominican Day Parade with a televised “parade” of popular films from the Dominican Republic. Starting on Saturday, August 8, at 3 p.m. ET / 12 p.m. PT on Televisión Dominicana and continuing on Sunday, August 9, at 7 a.m. ET / 4 p.m. PT on Cinelatino, the event, dubbed Parada de Cine Dominicano, pays homage to the directors, talent and culture of the Caribbean country, and celebrates what it means to be Domini

EstrellaTV announced that its hit talent search show Tengo Talento, Mucho Talento recently resumed production amid new COVID-19 safety protocols.

The 4A’s announced that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*.  This stream will be used in calculating ratings and inventory pricing at the start of the 2020-21 broadcast television season – and will also affect C3 and C7 ratings.  This decision will negatively impact both agencies and marketers and their ability to distinguish data streams to support pricing, analysis and audience understanding.

Beau Ferrari has been promoted to Chairman of NBCUniversal Telemundo Enterprises, effective immediately.   Ferrari succeeds Cesar Conde, who was recently named Chairman, NBCUniversal News Group.

Following the May reveal of its 2020-21 season lineup and as part of NBCUniversal’s “30 Rock: A One-Time Special” Upfront event airing tonight at 8pm ET/PT on NBC, Telemundo announced international superstar Kate del Castillo (Bad Boys for Life, The 33, Ingobernable, Weeds, All About Nina) will reprise her role as Teresa Mendoza in a third season of “La Reina del Sur.”

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