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Lisette Hoyo, EVP Director of Client Services and partner at Accentmarketing accepted the award during the prestigious ceremony during the 2008 Urban Wheel Awards, the only official event that celebrates diversity during the North American International Auto Show in Detroit.
“This campaign visually and conceptually fed off the surreal enlightenment of attraction and seduction. The mysterious streets were the perfect environment to use color as a medium to connect the consumers to the vehicles. We wanted to invite people to see Pontiac as a seductive force roaming the streets.” –Juan Carlos Piedrahita V.P. Group Creative Director.
This spot was developed by Accentmarkeitng’s creative team led by Juan Carlos Piedrahita, VP Group Creative Director; Danny Cespedes, broadcast producer Junior Jimenez, senior art director ; Andres F. Henao, art director and Carlos Menendez, copywriter. The account team was led by Christine C. Roig, account group director and Claudia Miani, account supervisor.
In addition, the 2008 Chevy Malibu was presented the “Car of the Year Award” and Ed Peper, general manager of Chevrolet accepted the accolade the night of the ceremony.
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