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ESPN, Inc. announced that ESPN Deportes Radio, the only 24/7 national Spanish-language sports radio network in the U.S., will launch August 2nd on Beasley Broadcast Group’s WWDB-AM 860 as Philadelphia’s only Spanish-language sports radio network.
“We are thrilled to offer ESPN Deportes Radio to Philadelphia’s large Hispanic sports audience,” said Jim Roberts, Executive Director, ESPN Radio Affiliate Sales. “This affiliate agreement with Beasley exemplifies the growth of our ESPN Deportes Radio platform on the east coast and we are delighted to be working with Beasley, a leader in the Philadelphia market.”
Beasley Market Manager, Natalie Conner, commented, “The Hispanic community accounts for about 12% of Philadelphia’s population and the addition of ESPN Deportes Radio at WWDB reflects our commitment to bringing listeners in the market the most relevant and entertaining programming. It is imperative for radio broadcasters to offer listeners formats that cater to their interests and the needs of the local community. By doing so, we build successful radio stations and great advertising platforms for sponsors.”
“This is cause to celebrate for numerous reasons,” said Oscar Ramos, senior director and general manager. “Launching ESPN Deportes Radio in Philadelphia presents great opportunities for the ESPN Deportes Radio brand, our advertising, and affiliate partners to further interact with Hispanic sports fans at a local level. This relationship with Beasley Broadcast in Philadelphia also represents a great step forward to reach our goal of making ESPN Deportes Radio available to Hispanic sports fans nationwide. ”
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