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By: Lisa McCarthy, Executive Vice President of Client Development Group at Univision Communications Inc.
Whether you’re a client-side marketer or agency professional developing your Hispanic strategy, the question always comes up: “What creative will work hardest to engage my Hispanic consumer?”
On October 26 at 2 p.m. ET, Millward Brown’s David Burgos, will share learnings from hundreds of creative tests for Fortune 100 brands performed by Millward Brown during the second installment of our Hispanic 411 webinar series. A renowned marketing professional, Burgos is also the co-author of “Marketing to the New Majority: Strategies for a Diverse World” (Palgrave Macmillan, August 2011). Kathy Whitlock, vice president of Agency Development at Univision, will join him for a thoughtful discussion of the value of targeted creative.
You will walk away with an understanding of the elements that help boost engagement and the role of culture, emotion and language plays in campaigns targeting Hispanics. We’ll also share lessons on casting and examples of advertising that have won consumers’ hearts and dollars.
You can learn about Creative that Works by registering at link below:
<https://us.reg.meeting-stream.com/univisionmanagementco_102611/>
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