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Gain has launched a interactive YouTube experience that helps consumers celebrate what makes them unique and find their perfect scent match.
To help U.S. Hispanic consumers find their perfect scent match, Gain is tapping into an ever-popular matchmaking trend to launch an interactive YouTube video questionnaire in Spanish with Gain matchmaker, "Dr. Aroma." He is a character that Gain created to lead consumers through a one-of-a-kind, digital experience as they find their own unique scent match based on their personalities. "Dr. Aroma" takes people through a series of questions in order to help pinpoint their perfect scent match from Gain's anything but ordinary line-up of scents.
"We understand that different people have different scent preferences, scent memories and even experience scents in different ways, that's why we created this interactive experience to help consumers find their 'perfect scent match,'" said Edwin Padilla, P&G North American Design Brand Manager for Gain. "At Gain we believe the fun doesn't have to stop when the cleaning starts, especially when you're surrounded by your perfect Gain scent match."
Gain has also created an English language version of the YouTube videos featuring comedian and actress, Wanda Sykes who embodies the fun and modern personality of Gain. By working with Wanda's light humor and straightforward attitude, Gain is able to speak to consumers in a way that is unexpected in laundry. Consumers will be able to toggle between the English and Spanish language version via a language selector button featured on the Gain YouTube Page.
The Gain matchmaker program features an interactive YouTube video questionnaire, in which matchmakers "Dr Aroma" and Wanda Sykes will lead participants through a unique, digital experience to find their own scent match based on their personality. Through a list of anything but ordinary characteristics, like taste in shoes and music or assessment of an inkblot, Dr. Aroma, Wanda and Gain will match people up with the Gain scent that is as unique as them. With scents like Apple Mango Tango, Icy Fresh Fizz and Butterfly Kiss, people will be sure to find the one that is perfect for them.
Gain's online matchmaker experience is part of a holistic program that puts a new twist on "matching" via multiple touch points including employing a series of television advertisements, digital components (interactive media and social media), and public relations.
Consumers can find their perfect match at <http://www.youtube.com/Gain>. Once they find their perfect match, they can share it with friends on Twitter and Facebook so they can join in on the fun!
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