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Univision Communications Inc. has selected Man Made Music as their sonic branding agency of record for the creation of the company’s sonic rebrand. Man Made Music created an overall sonic anthem for the brand, including a sonic logo and full identity packages for Univision’s news, sports, telenovelas and movie offerings, plus the Univision Radio group, segmented by radio playlist.
The sonic identity will be utilized across Univision Communications’ multimedia platforms, including Univision Network, UniMás Network and Univision Radio.
“Univision has such a rich heritage, and is so beloved by Hispanic Americans of every generation. It is an honor to help them in their evolution, and to complete their brand picture with Sonic -- to give a literal ‘voice’ to their mission,” remarked Joel Beckerman, Man Made Music’s Founder and Lead Composer.
“The unveiling of our new sonic identity is just one of the many milestones for this new era at Univision,” said Ruth Gaviria, senior vice president of Corporate Marketing, Univision Communications, Inc. “Our audience will now experience a new look and sound on-air, bringing to life how far we’ve evolved in our 50-year history.”
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