V-me 2008-2009. At its first upfront, 14-month-old V-me proved why it is the fastest growing Hispanic TV network in the US. During the upfront eve...	May-14-2008
Univision 2008-2009. Univision Communications Inc. today presented the 2008-2009 programming line-up for its three television networks and showcased th...	May-14-2008
How Do You Define Corporate Giving? Many corporations, if not all, have some sort of institutionalized corporate philanthropy or giving program. They have instituted ...	May-14-2008
MTV Tr3s 2008-2009. MTV Tr3s announced that it has doubled its distribution in the less than two years since it launched, doubled its Hispanic TV view...	May-14-2008
Efforts to position New York City as the Center for Latin Media and Entertainment. Mayor Michael R. Bloomberg announced at the annual "Made in NY" Awards reception held at Gracie Mansion new efforts of the Latin M...	May-14-2008
Viewers Favor Product Placement Over Commercials -- But What's The Tipping Point? A new poll by Entertainment Weekly shows three out of four TV viewers prefer product placement over commercials. What EW didn't...	May-14-2008
C Suite favors E Media. America's business elite, the so-called "C suite" that run our country's medium and large size businesses, are changing their pers...	May-14-2008
El Puma joins cast of miniseries ‘Gabriel’. Spanish Broadcasting System, Inc. (SBS)announced that José Luis Rodriguez, or "El Puma" as he is commonly known, has joined the c...	May-14-2008
Dial 'M' for Mobile Search. I regularly perform training for ad agencies; a couple weeks back, I was doing some training sessions for one traditional agency, ...	May-14-2008
Industry Reconnect Wanted. Have we become an industry devoid of any proactive conversation? It always seems like there is a hard line in the sand drawn betwe...	May-14-2008
Fox Sports en Español takes Content and Integration to the next level. Eleven years after launching as the first national Spanish-language sports network in the United States, Fox Sports en Español has...	May-13-2008
Latino Baby Boom Speeds Ahead. Last week the U.S. Census Bureau released the latest Hispanic population estimates. What stood out is Hispanic population growth w...	May-13-2008
TV Upfront - Nielsen Ratings remain unaccredited. As buyers and sellers head into a final round of upfront sales presentations by the major TV networks in New York this week the ma...	May-13-2008
TV advertising faces hard times in 2008 and 2009. The latest research from media analyst firm Screen Digest examines the outlook for the global TV advertising market to 2012. As th...	May-13-2008
Jumpstarting the Mobile Internet. Is social networking the key? Mobile social networking stands a good chance of jumpstarting mobile Internet adoption because mo...	May-13-2008
Ownership - 13 Pappas stations file Chapter 11. According to TV Business Report, after refinancing talks broke down, several subsidiaries of Pappas Telecasting filed for Chapter ...	May-13-2008
Fundacion Azteca America Partners with the Ad Council for Health Awareness Campaign. Fundacion Azteca America, the non-profit arm of Spanish-language television network Azteca America, announced the launch of a nati...	May-13-2008
Denisse Oller Returns to Television. Denisse Oller returns to Hispanic television this upcoming Wednesday, May 14th. The former newscast anchor and 5 time Emmy winner...	May-13-2008
Badillo named Sr VP of Programming for Hispanic Children’s Network. Juniper Content Corporation’s ¡Sorpresa! announced the promotion of Maria Badillo to Senior Vice President of Programming in recog...	May-13-2008
La Bronca is coming to LA. Spanish Broadcasting System (SBS) announced that on May 12, “El Show de La Bronca,” hosted by Silvia Del Valle, the San Francisco ...	May-13-2008
Stein joins Davidson Media Group as National Sales and Marketing Director. Davidson Media Group (DMG)announced the appointment of Jeff Stein as National Sales and Marketing Director working with DMG’s nati...	May-13-2008
What's next for Social Nets? A Marketer's Dilemma. Things are moving fast in the world of social networks. Every day it seems MySpace is adding features that mimic Facebook-like fun...	May-13-2008
Will Pharma's big Ad spend move Online? Drug companies won't abandon traditional media. US direct-to-consumer pharmaceutical marketers say they plan to increase their ...	May-13-2008
Latina and Latino Nurses: Why are there so few? The Tomás Rivera Policy Institute released a new report: Latina and Latino Nurses: Why are there so few? The report identifies cu...	May-13-2008
Outstanding Achievements of Diverse Professionals in Advertising, Marketing and Media. The ADCOLOR Industry Coalition, a historic collaboration among The ADVERTISING Club of New York (AD CLUB NY), the American Adverti...	May-13-2008
Correlation between Broadband Access and Economic, Health and Educational Benefits. The Alliance for Digital Equality, a non-profit consumer advocacy group formed to increase minority access to broadband internet, ...	May-13-2008
TELEMUNDO 2008-2009. On the heels of its successful client development meetings and the recent content agreement with Televisa for Mexico, Telemundo Co...	May-12-2008
Young GlobalHue Latino creatives' Animal Education wins a Spot at Cannes. Members of the GlobalHue Latino creative team were selected amongst 200 participants as winners of the "Not So Young Creatives" n...	May-12-2008
Remittances from Mexican Immigrant Communities in the U.S.: How Are They Perceived in Mexico? A major survey released by the Tomás Rivera Policy Institute (TRPI) gauged Mexican attitudes on the impact of remittances sent by ...	May-12-2008
Today’s Teens redefining Television Viewing. Today’s teens are redefining “television” viewing by selecting a broader range of content options on an increasing array of device...	May-12-2008
Consumers and Designer Brands In the face of a rapidly shifting retail landscape, the luxury brands sector continued to climb to new starry heights in the past ...	May-12-2008
Broad agreement within Media and Entertainment Industry on direction of Digital Market. Media and entertainment companies are in broad agreement on the way the digital market is evolving, where the opportunities lie an...	May-12-2008
Coca-Cola North America enhances Olympic Games experience for Fans. With three months to go until the Opening Ceremony for the 2008 Olympic Games in Beijing, Coca-Cola is inviting people in the U.S....	May-12-2008
KFC and the NBA partnership across Central, South America and the Caribbean. KFC International and the National Basketball Association (NBA) announced a new promotional partnership that will include activiti...	May-12-2008
Gigante supermarkets to accept political advertising in-store. Urban Tiger Marketing (UTM), a recently founded marketing company and Gigante USA, a Mexico-based supermarket chain have announced...	May-12-2008
Oracle Beauty Brands to launch Paulina Rubio fragrance. Oracle Beauty Brands announced the signing of Mexican international pop star Paulina Rubio to market her debut fragrance. Set t...	May-12-2008
Televisa invest in Spot Runner. Spot Runner announced that global media leaders Daily Mail and General Trust (DMGT) and Grupo Televisa, along with renowned instit...	May-12-2008
IBM launches effort to address shortage of Hispanic Students in Technology Careers. IBM convened an inaugural summit titled "America's Competitiveness: Hispanic Participation in Technology Careers," an effort to br...	May-12-2008
For Castells & Time Warner Cable 13 is One Lucky Number. Castells & Asociados announced that it has won 13 Telly Awards for its Hispanic creative work for Time Warner Cable Corporate prod...	May-12-2008
Creative Civilization receives accolades for PR campaigns. San Antonio-based advertising agency, Creative Civilization, was recognized by the Public Relations Society of America (PRSA) San ...	May-12-2008
Xenon Pictures acquires 'Amexicano'. Xenon Pictures has acquired North American rights to "Amexicano", starring 2008 Grammy(TM) Nominee Jennifer Pena, in a mid-six fig...	May-12-2008
IRI Consumer & Shopper Insights presentation on Hispanic Shopping Behavior. IRI presented behavioral research at the San Antonio Association of Hispanic Advertising Agencies conference. To view presentatio...	May-12-2008
CLUB AMÉRICA and CHIVAS de GUADALAJARA will take to the field at PIZZA HUT PARK. Following last year’s game between Mexico and Argentina, played in front of 10,000 soccer fans at the Robertson Stadium in Houston...	May-12-2008
Sorpresa! & MLS Interactive Online partnership. Juniper Content Corporation's Sorpresa! Network and Major League Soccer (MLS) officially kicked-off their "Juega Como un MLS Pro" ...	May-12-2008
LAETV adds new channels. Latinamerican Ethnic TV (LAETV) announced the addition of five new networks to its portfolio covering 50 percent of available U.S....	May-12-2008
V-me Adds to nature block. V-me adds new titles to its natural history schedule. Two new programs from the BBC, Big Cat Diary and Dinosaur Detectives, join a...	May-12-2008
Elongated sales cycles require stronger Segmentation. The internet has made sales cycles longer. "Selling now takes more time and resources then ever before. The sales cycle has become...	May-12-2008
Awash in Data And Opportunities. For years, folks have talked about digital marketing becoming a data-driven world. It has certainly been one of the drivers of the...	May-12-2008
Puerto Rico Governor inaugurates new Commonwealth offices in Manhattan. Puerto Rico Governor Anibal Acevedo-Vila presided over the official opening of the Commonwealth's new offices in New York City on ...	May-12-2008