ESPN Deportes to make Rio’s Clube dos Marimbás its Home during 2014 FIFA World Cup. ESPN has chosen Rio de Janeiro’s Clube dos Marimbás, a popular members-only sailing club on the southern tip of Copacabana Beach, ...	Jun-18-2013
Senior Executives of CPG companies believe they Lack the Talent to Convert Data into a Asset. Consumer packaged goods (CPG) companies have invested heavily in technology platforms to improve their trade promotion performance...	Jun-18-2013
Regional Economic woes drag down Worldwide Total Media Ad Spend Growth. Ad spending on major media worldwide will be up 2.8% this year, new figures from eMarketer suggest, after a 4.4% climb in 2012 tha...	Jun-18-2013
Retailers ready to Spend on Expansion, Technology, Branding for Growth In 2013. Amid an environment challenged by rapidly changing consumer confidence and high national unemployment rates, retail executives say...	Jun-18-2013
Best Global Green Brands Report. Interbrand has released its 2013 Best Global Green Brands report. The automotive sector dominates with Toyota (#1), Ford (#2), and...	Jun-18-2013
Menopausia taps VPE Public Relations. The producers of the highly successful musical production Menopause the Musical  have tapped VPE PR to handle promotion of the new...	Jun-18-2013
Sands named Regional VP of Univision Chicago. Univision Communications Inc. announced the appointment of Larry Sands to regional vice president of Univision Chicago. He will co...	Jun-18-2013
Marketing to Latino Men: A Prime Opportunity for Grooming & Personal Care Products. '¡No me vas a salir desarreglada!' (do not go outside without being made-up!) If you are Latina, it is very likely you have heard ...	Jun-17-2013
The great debate: Spanish or English online? By Jose Villa / Sensis My former colleague and respected Hispanic digital marketer Lee Vann recently wrote a rebuttal	Jun-17-2013
Global Ad Revenues to grow 6% in 2014. MAGNA GLOBAL predicts the global advertising market to grow by +3.0% this year, to $486 billion, thus slowing down from 2012 (+3.9...	Jun-17-2013
Is the New Pope Latino? By Carlos E. Cortés / Univision Insights “Is the New Pope Latino?” — This is not a trick question, but an actual news headline ...	Jun-17-2013
Consumers want Choices & Convenience when Shopping Online. [REPORT & INFOGRAPHIC] comScore, Inc. and UPS released the second UPS Pulse of the Online Shopper: A Customer Experience Study, a report analyzing e-com...	Jun-17-2013
LGBT Americans. [REPORT] An overwhelming share of America’s lesbian, gay, bisexual and transgender adults (92%) say society has become more accepting of th...	Jun-17-2013
Finding Growth in The Chaos. In today’s hyper-competitive conditions, where change is the only constant, the ‘grow or die’ mandate has never been more apt. Pa...	Jun-17-2013
Tommy Johansen back in Hispanic TV as CNN Latino launches in Miami. CNN Latino is expanding to Miami, it was announced by Cynthia Hudson, senior vice president and general manager of CNN en Español ...	Jun-17-2013
Who will Run the Show in Emerging World Of Data-Driven Marketing? Over the past 10 days, I attended two of the most important conferences on the application of data to the world of advertising and...	Jun-17-2013
Using Big Data to Engage with the New Consumer. Capturing the consumer’s attention in the past was relatively straightforward. It was never truly easy, but consumers faced a much...	Jun-17-2013
Your Data was Never Yours. Did you really think it was? Did you really think the government could access none of it, that the miracle of an effectively free ...	Jun-17-2013
Streaming Music Strikes a Chord with Consumers From live local newscasts via mobile to time-shifted season finales in the living room, the rising wave of streamed content contin...	Jun-17-2013