Why your agency positioning strategy should not be based on facts When it comes to your agency’s business strategy (positioning), the best place to start is to make sure you’ve struck the right ba...	Feb-03-2012
Cultural Influences impact Retirement Planning & Decision-Making. ING U.S. released key findings from a comprehensive study(1) commissioned by the ING Retirement Research Institute that examined t...	Feb-03-2012
Millennials look to Digital Word-of-Mouth to drive Purchase Process. In a few short years, millennials—consumers currently ages 18 to 34—will account for a sizeable portion of US purchase decision-ma...	Feb-03-2012
Sisson named Chief Revenue Officer of Clear Channel Outdoor Americas Clear Channel Outdoor Holdings, Inc. named Rocky Sisson to a new position of Chief Revenue Officer for Clear Channel Outdoor Ameri...	Feb-03-2012
Vme to broadcast Los Pilares de la Tierra. Vme launches the U.S. Spanish-language premiere of the award-winning eight-part miniseries Los Pilares de la Tierra (Pillars of th...	Feb-03-2012
360i Report on Hispanic Digital Influencers. 360i launched a series of reports exploring the role social media plays in the lives of Hispanics living in the United States. Rea...	Feb-02-2012
Women’s Influence on purchase decisions on the Rise. Today’s US woman is expanding her “sphere of influence,” according to September 2011 research from Fleishman-Hillard, Hearst and I...	Feb-02-2012
National Latino Broadcasting presents LAMC Mix Tape on EN VIVO With the launch of EN VIVO on SiriusXM, National Latino Broadcasting (NLB) is set to deliver musical content that caters to US His...	Feb-02-2012
Media Rating Council withdraws accreditation in five Portable People Meter radio markets. Arbitron Inc. issued the following statement regarding the Media Rating Council (MRC) accreditation status of the radio ratings da...	Feb-02-2012
Alterna’TV to broadcast The Caribbean Series. Alterna’TV, a subsidiary of Latin America’s leading satellite service provider SatMex, in partnership with Latin American Sports (...	Feb-02-2012
Heineken assigns US Hispanic duties to Mexican agency - Olabuenaga Chemistri. In a cost-cutting move, Heineken's Tecate beer brand is moving U.S. advertising from Kirshenbaum Bond Senecal & Partners' U.S. His...	Feb-01-2012
Denny's launches Hispanic campaign with 'Skillet Whisperer' video. Denny's, America's iconic family diner, announced the launch of its first national online marketing campaign targeting the Hispani...	Feb-01-2012
Internet as Leading Influence in Consumer Purchasing Choices. Consumers have more ways to mine for information about companies than ever before. While the Internet trumps all other sources, in...	Feb-01-2012
2 out of 3 Consumers switched Companies in 2011. Two out of three (66 percent) consumers switched companies – including wireless phone, cable and utilities – as a result of poor ...	Feb-01-2012
ESPN Deportes Radio Station launches in Chicago. Clear Channel Media and Entertainment Chicago and ESPN Deportes Radio announced the launch of 97.5 ESPN Deportes, a new Spanish la...	Feb-01-2012
Girl Scouts of the USA launch ToGetHerThere. Girl Scouts of the USA announced the launch of ToGetHerThere, the largest, boldest advocacy and fundraising cause dedicated to gir...	Feb-01-2012
Moms feel pressure to buy expensive Baby Brands. According to a national study released, moms are feeling overwhelming pressure to overspend on products for their babies even as t...	Feb-01-2012
Slacker Radio expands Latin Music offerings. Slacker, Inc. expanded its curated Spanish language offerings by launching four new Latin stations – Memorias, Puro Norte, Romanti...	Feb-01-2012
Direct Correlation between CPG Brand Website Usage and In-Store Purchase Behavior. A study from Accenture, comScore, Inc., and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understan...	Jan-31-2012
Marketers value Social Media for both Branding & Customer Acquisition. As marketers include social media as part of their overall strategy, 97% agree that it provides benefits and value to their busine...	Jan-31-2012
The rise of in-store mobile commerce. More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek...	Jan-31-2012
Brands continue limited Mobile site offerings. Smartphone usage is fast becoming the norm, but as consumers get used to constant access to the internet—including brand and retai...	Jan-31-2012
The Art of Convincing. By: Enrique R. Turégano / alPunto Advertising You could say that that is our overall goal in advertising; to convince them to ...	Jan-31-2012
Chacon joins Latinum Network. Latinum Network announced that it has hired former Procter & Gamble executive Ida Chacon as Vice President of Marketing and Commer...	Jan-31-2012
Gonzalez named Editor Director of TVnotas USA. Maya Publishing Group LLC., the publisher in the US Hispanic Market of TVnotas USA, H para Hombres and H Extremo, announced that J...	Jan-31-2012
Daboub named Station Manager at Entravision Denver, Colorado Springs & Aspen. Entravision Communications Corporation announced that Donald Daboub has been promoted to Station Manager overseeing Entravision’s ...	Jan-31-2012
Branded Entertainment partners join Univision’s ‘El Talisman’. The Univision Network announced its branded entertainment partners for the novela “El Talismán,” premiering today, January 30 at 8...	Jan-31-2012
nuvoTV launches Social Viewing Experience. nuvoTV and Ooyala have partnered to launch an innovative marketing campaign through which cross-device, social TV experiences incr...	Jan-31-2012
Tutele and Tutele Dos expands programming. Tutele and Tutele Dos is expanding its programming only two months after its launch. Created by Maker Studios, the original progra...	Jan-31-2012
Wilde Media Network launches to target Latinos on cable. Wilde Media Network, a new national cable television network aimed at American bi-cultural Latinos, today announced that it is off...	Jan-31-2012
Copa Airlines launches SuperViajeros – Nuevos Destinos online. Nobox just launched the Facebook application, SuperViajeros – Nuevos Destinos (SuperTravelers – New Destinations), an online inter...	Jan-31-2012
GM Selects The Vox Collective as Hispanic PR Agency General Motors has selected New York advertising and communications agency, The Vox Collective, as its U.S. Hispanic public relati...	Jan-30-2012
AHAA Calls on Marketers to “Listen Up!” - Client-Centered Focus - Conference in Miami This spring, AHAA will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Hotel in Miami with the theme of “Liste...	Jan-30-2012
Ad Spending Climbs; Digital Hits Plateau? Optimism returns to the media buying industry after it reports impressive growth during the fourth quarter 2011, according to a ne...	Jan-30-2012
Cohn & Wolfe re-launched Multicultural practice. Communications agency Cohn & Wolfe has launched INFUSE, an expanded and newly branded Latino and multicultural communications prac...	Jan-30-2012
Mantilla named Director of Sales at RedMas. Xavier Mantilla has joined RedMas - Mobile Advertising Network as Director of Sales. Previously he was Vice President - Directo...	Jan-30-2012
Boost Mobile announces partnership with Chivas de Guadalajara. Boost Mobile is continuing its popular partnership with Club Deportivo Guadalajara (CD Guadalajara) of Mexico, the world-renowned ...	Jan-30-2012
Don Francisco honored by The World Boxing Council. Univision Network announced that its live broadcast of "Sabado Gigante" (Giant Saturday) will feature a presentation by The World ...	Jan-30-2012
New Orleans Hornets launch Spanish Website. The New Orleans Hornets announced the launch of Hornets.com/espanol, a Spanish website that will serve as the official source of H...	Jan-30-2012