Mazda2: Music Video to fall in love with a new car. Acting on the changing lifestyles that dictate how today's modern Latinos consume media, and in a bold departure from traditional ...	Sep-03-2010
Men get Social too! Females are known for being communicators, and their social media usage is legendary among marketers, many of whom focus on target...	Sep-03-2010
Optimism among private company CEOs dips slightly This past quarter, only 45% of the nation's leading private company executives surveyed for PricewaterhouseCoopers' Private Compan...	Sep-03-2010
Don Omar takes the stage with Nelly Furtado at Terra Music Fest. Terra announced that Don Omar will join the lineup at Terra Music Fest on October 3 in Los Angeles...	Sep-03-2010
Most 'Re-employed' Workers say they're Overqualified for their New Job. Workers who suffered a spell of unemployment during Great Recession are, on average, less satisfied with their new jobs than worke...	Sep-03-2010
AT&T U-verse TV expands Spanish-Language Channels. AT&T has expanded the list of Spanish-language viewing options available to customers with the addition of 19 new Spanish language...	Sep-03-2010
Marella departs GlobalHue. Laura Marella - Vice Chairman of GlobalHue since 2007 departs the agency. Ms. Marella has enjoyed a stella career in the US His...	Sep-02-2010
August 2010 CMO Survey. Top marketing executives for U.S. firms are optimistic about their own revenue prospects, but not as confident about the overall U...	Sep-02-2010
The Power of 2 Last Sunday afternoon I was in a coffee shop enjoying a good read and great Colombian coffee; I was sitting next to two young Lati...	Sep-02-2010
Mobile Devices a Must for Millennials. More than 79% of Americans have a mobile phone as of 2010, according to eMarketer estimates, making them a highly personal third s...	Sep-02-2010
Cell phones and American adults. Texting by American adults has increased substantially over the past year, but still does not approach the magnitude of text messa...	Sep-02-2010
Casa Cristina available at Sears and Kmart Stores. Sears and Kmart announced the launch of an exclusive new soft home collection, Casa Cristina. Created by well-known Hispanic journ...	Sep-02-2010
Coca-Cola and Dia De La Mujer Latina rings Health Fiesta to LA. Dia de la Mujer Latina, Inc. (DML) and Coca-Cola teamed up to bring "Health Fiesta" to Los Angeles, featuring free health and well...	Sep-02-2010
Yahoo! en Español puts People at the center of their Web Experiences. Yahoo! en Español is launching a new customizable homepage that brings together the best of the Web with the best of Yahoo! en Esp...	Sep-02-2010
El grito que sacudió a México on Discovery en Español. In homage of Mexico’s 200 years of independence, this year Discovery en Español celebrates Hispanic Heritage Month with the premie...	Sep-02-2010
LATISM launches Tour of the Emerging California ‘Latinosphere’. Latinos in Social Media (LATISM), an organization of social media professionals of Hispanic origin, announced "Latino2: The Califo...	Sep-02-2010
Advancement of Immigrants in New York’s Culture & Economy. Immigrants in New York, including Latino foreign born, have English proficiency rates that exceed the national average, regardless...	Sep-02-2010
Beyond The World Cup: The Power Of Hispanic Sports Fans. It’s hardly a secret that Hispanic sports fans in the U.S. love soccer. In some cities, the word “love” may be an understatement. ...	Sep-01-2010
Hispanic HHs use of Communication & Entertainment Services. According to Centris, in many areas related to technology, Hispanic households profiled similarly to White and Blacks.  Hispanic h...	Sep-01-2010
The vox collective launches VoxVentures to focus on Products & Branded Content. The vox collective unveiled VoxVentures--a division focused on the creation of products and content for clients, distribution part...	Sep-01-2010
Vme launches Vme Kids. Today Vme launched a new channel for preschoolers – Vme Kids, America’s first and only 24/7 channel to focus specifically on presc...	Sep-01-2010
MetroPCS unveils 'Mas Mexico' service. MetroPCS Communications, Inc. announced the launch of Mas Mexico, an unlimited voice and text messaging plan to connect MetroPCS c...	Sep-01-2010
Digital Ad Spend grows 47% in First Half of 2010. The Rubicon Project, the advertising technology company, reveals exclusive insight into emerging industry trends and market shifts...	Sep-01-2010
Mobile Content soars. Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without ...	Sep-01-2010
U.S. Unauthorized Immigration flows are down sharply since Mid-Decade. The annual inflow of unauthorized immigrants to the United States was nearly two-thirds smaller in the March 2007 to March 2009 pe...	Sep-01-2010
Los Angeles KJLA-57 launches 'Encuentra el Tesorito' Contest. KJLA-57 in Los Angeles has launched an aggressive on-air promotion and marketing campaign for LATV's biggest contest ever, Encuent...	Sep-01-2010
How Supply And Demand will shape the Sports Content Business. My brother and I still have the scars from fighting each other as we raced to the kitchen, diving like Wes Welker for the morning ...	Sep-01-2010
United States Hispanic Chamber of Commerce announces Next Generation of Leadership. Nina Vaca, a nationally recognized business leader and Founder, Chairman and CEO of Dallas-based Pinnacle Technical Resources, has...	Sep-01-2010
Changes in US Latino Mindset & Social Behavior - Arizona SB1070 Law. The Association of Hispanic Advertising Agencies held a webinar today with agency members and selected guest to present highlights...	Aug-31-2010
Marketers’ current and future use of Social Media. Social media has become a web and mobile juggernaut, attracting and engaging hundreds of millions of users to create profiles and ...	Aug-31-2010
Payday Proximity changes Consumer Motives & Behavior. As any nine-to-fiver will testify, a new paycheck brings with it a familiar sense of freedom, albeit one that dwindles in lockstep...	Aug-31-2010
Beyond The World Cup: The Power Of Hispanic Sports Fans It’s hardly a secret that Hispanic sports fans in the U.S. love soccer. In some cities, the word “love” may be an understatement. ...	Aug-31-2010
Harrenmedia & Vertical3 Media form strategic partnership. Harrenmedia, a digital marketing solutions company for the Latinamerican and U.S. Hispanic markets, announced its strategic Allian...	Aug-31-2010
Rock Hola! con McDonald's sweepstakes to the 11th Annual Latin GRAMMY Awards. McDonald's returns for the third consecutive year as official sponsor of the 11th Annual Latin GRAMMY Awards, which will broadcast...	Aug-31-2010
Movie Industry slouches toward Digital Future. The past few years have been bruising for the movie industry. After more than a decade of growth, the DVD began stalling in 2007. ...	Aug-31-2010
Smart And Crazy: The Double-Life of Digital Marketers. You've done the noble work. As a consumer business in a competitive market, you have aligned your management team on vision and ar...	Aug-31-2010
Claudia Trejos joins MEGA TV SPORTS. Spanish Broadcasting System Inc. and MEGA TV announced the appointment of Claudia Trejos as General Producer and Principal Talent ...	Aug-31-2010
Denira Borrero of Omni Direct elected to the Electronic Retailing Association Board of Directors. Omni Direct, Inc. announced one of its Principals and Vice President of Operations, Denira Borrero, has been elected to the Electr...	Aug-31-2010
Hispanic Agencies get your Slingshot Ready. Check the article from USA Today on Friday titled 'Kindergartens see more Hispanic, Asian students". This is why GM agencies are ...	Aug-30-2010
3/4 of Marketers have Social Strategy. Social media is becoming an even more integral part of the marketing landscape. According to a June 2010 survey by King Fish Media...	Aug-30-2010
LATISM launches awards program for Achievement in Digital/Social Communications. Latinos in Social Media (LATISM), an organization of social media professionals of Hispanic origin, has launched an annual awards ...	Aug-30-2010
Over 1M Puerto Ricans watched the FIFA World Cup 2010. A significant number of islanders watched the FIFA World Cup this year, according to this week’s CARIBBEAN BUSINESS/WOSO Radio/Gai...	Aug-30-2010
Number of U.S. TV HHs climbs by One Million for 2010-11 TV Season. For the 2010-2011 broadcast season, Nielsen estimates the total number of TV households in the U.S. will climb to 115.9 million, a...	Aug-30-2010
MoneyGram teams with Univision MasterCard Prepaid Card. MoneyGram International announced a relationship that will enable Univision MasterCard Prepaid cardholders the ability to load the...	Aug-30-2010
DeWalt sponsors '200: Celebrate & Dominate' Fight. DeWalt announced its sponsorship of the "200: Celebrate & Dominate" fight between "Sugar" Shane Mosley and Sergio "Latin Snake" Mo...	Aug-30-2010
3rd Annual Innovations in Hispanic Marketing Conference On Wednesday, Sept. 15, 2010, the 3rd Annual Innovations in Hispanic Marketing Conference will be held in Denver, Colorado at the ...	Aug-30-2010
Spending on Social Media highest using the emerging channel to deepen Customer Loyalty. U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as c...	Aug-30-2010
Older adults and Social Media. While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past y...	Aug-30-2010
Pharma Spending moves slowly toward Digital. The pharmaceutical industry is one of the largest US advertisers. Despite shifting regulatory hurdles and economic malaise, direct...	Aug-30-2010
The true effect of Interactive Media. Interactive is a term that can encompass the entire buzzword category -- social, viral, mobile, digital and even most non-traditio...	Aug-30-2010
TV Azteca presents 13 Short Films to Celebrate the Mexican Bicentennial. TV Azteca will present "13 Formas de Amar a mi Mexico," a series of 13 three-minute short films focused on Mexico's Bicentennial o...	Aug-30-2010
Would Americans rather be Younger, Thinner, Richer or Smarter? If you could be granted one wish to change something about yourself, what would you choose? When American adults were asked if the...	Aug-30-2010
The 2010 ‘Cinelatino Audience Choice Award' Winners. The 2010 Los Angeles Latino Film Festival (LALIFF) and Cinelatino, the leading Spanish-language movie channel in the United States...	Aug-30-2010