Gadea named Program Director at iHeartMedia La Preciosa Network

iHeartMedia announced that Jose Gadea has been named Program Director for La Preciosa Network, effective immediately. iHeartMedia’s La Preciosa Network has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — across the country in cities including Sioux City, IA; Salinas/Monterey, CA; Bakersfield, CA; Riverside, CA; Santa Barbara, CA and San Antonio, TX.

“Jose is the ideal leader for the La Preciosa Network,” said Jeff Negrete, Area President for iHeartMedia Central California and General Manager of La Preciosa Network. “He is strategic, a perpetual student of our business and has displayed expertise in the communities he has worked, including Los Angeles, San Francisco, San Diego and Fresno. Under Jose’s leadership, La Preciosa will be strengthened with the best programming and content available.  He is a winner.”

“It is an honor and a great opportunity for me to join iHeartMedia as Program Director for the La Preciosa Network,” said Jose Gadea.  I look forward to working with Jeff Negrete and Area Senior Vice President of Programming Steve Weed, and putting my more than 25 years of experience into serving the Hispanic community and growing La Preciosa’s position in the Hispanic marketplace.”

Gadea previously worked as the Program Director for Uniradio, where he played a key role in managing a five-station market. He has also served as a program director at radio stations for Univision, Emmis, Border Media, and Heftel.

 

Skip to content