November 30, 2018

In August, the Hispanic Radio Podcast first set its sights on Milwaukee, a metropolis that as of September 2018 is home to 112,931 Latinos, comprising 39.5% of Wisconsin's Hispanic population.

John Torres has seen the city's population growth firsthand. As the owner and president of El Sol Broadcasting, Torres has taken his experience in print media and has invested in an AM radio station that now benefits from a strategically placed FM translator atop the Hilton Milwaukee City Center.

Why did Torres take the leap to investing in radio in a challenging Midwestern market? How is he seeing success from a community-focused presentation that includes select Milwaukee Bucks NBA games in Spanish, along with the syndicated El Bueno, La Mala & El Feo in morning drive?

What other broadcasters, or those seeking to enter radio station ownership, can glean from Torres' experience is found in this latest 15-minute podcast hosted by Radio + Television Business Report Editor-in-Chief and Hispanic Market Overview publisher Adam R Jacobson.

To listen to this Podcast, please click here:




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