Few have had success. A "lone wolf" has perhaps reaped the rewards of Hispanic Radio in this region. That would be the Ledyard, Conn.-based operation that recently changed its name from Red Wolf Broadcasting Co. to Full Power Radio.
In this Hispanic Radio Podcast, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with Full Power founder John Fuller about how his company has grown thanks to stations offering two distinct two English-language formats and the Latin pop-fueled "Bomba Radio."
To listen to podcast, CLICK HERE.