Media consumption trends show U.S. Hispanics are first adopters when it comes to hot new tech. How can broadcasters that wish to target these consumers best invest in the tech tools and advancements that will help leverage their brands, and extend them in ways that will ensure continued relevancy in the years ahead?
That's the topic of conversation in this fresh Hispanic Radio Podcast -- hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson. In this less-than 20 minute information injection, you'll learn about voice-activated advertising, how Hispanic radio can defend itself against Spotify and Sirius XM, ensuring its skilled with smart speaker access, and whether or not spending the money on a fancy app is a smart thing from Andy Whatley, SVP/Business Development & Partnerships at Instreamatic Inc.
To listen to the podcast, click here!