Spanish Broadcasting System, Inc. announced the appointment of Maire Mason as Vice President, General Manager of the New York market, WSKQ-Mega 97.9FM and WPAT-Amor 93.1FM. Mrs. Mason will lead the company’s NY-based sales teams across Radio, Digital and Experiential Marketing. In this role, Mrs. Mason will work closely with clients in the tri-state area to help them engage our audience and implement effective advertising and sales strategies to meet evolving market trends. Mrs. Mason will continue to be based in New York and will report to Albert Rodriguez COO of SBS.
Most recently, Mason served asVice President, General Manager leading advertising sales operations in New York for Cumulus Radio. Previously, she served as Director of Sales and Marketing for Merlin Media LLC. From 2009 to 2011 she served as General Manager of Univision Communications Inc, as well as the Vice President, General Manager of CBS Radio Inc. Mrs. Mason is an accomplished executive with 30+ years of media experience. Exceptional work ethic combined with relentless desire to win has fueled consistent gains in revenue, profit and market share throughout her career.