Covarrubias named VP & General Manager of Azteca Houston, KYAZ-TV

Azteca America  announced that Melissa Covarrubias was named the Vice President and General Manager of Azteca Houston, KYAZ-TV. Covarrubias will report to Enrique Perez, Executive Vice President, Station Group, Azteca America.

“Melissa is a proven leader in Hispanic media sales and marketing with deep relationships in the Houston market,” said Perez. “Her unparalleled knowledge of the market and the industry make her the ideal fit to lead our Houston station. She will work closely with the community and our partners to deliver a deeper connection to our station and our programming.”

“Azteca America is an acclaimed brand with a loyal and growing audience,” added Covarrubias. “I look forward to exploring innovative ways to further strengthen our ties with the Hispanic community in Houston, which continues to be a powerful force. There’s no doubt that KYAZ is set for tremendous growth in the coming months and years.”

Covarrubias most recently served as Vice President of Sales and Marketing for ZipCast from 2014-2017 and special events consultant for the Ronald McDonald House Charities of Greater Houston/Galveston since 2016. Covarrubias served in various roles for Univision Communications Inc. in Houston over a period of 13 years. She held the title of Local Sales Manager from 2001-2010 and then served as Vice President and Director of Sales from 2010-2014. She began her career as an Account Executive for HBC Radio from 1998-2001.