Morales named EVP of Endemol Shine Latino

Flavio Morales has been named Executive Vice President, Endemol Shine Latino, U.S. Initiatives, it was announced by Cris Abrego and Charlie Corwin, Co-Chairmen and Co-CEOs of Endemol Shine North America.

Morales, a longtime Telemundo programming executive, will develop unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace. Morales is based in Los Angeles and will work closely with the Endemol Shine Latino team in Miami.  

“Flavio brings a wealth of experience as both a producer and as a programming executive to our team,” says Endemol Shine¹s Abrego and Corwin. “He¹s already off and running, developing original content aimed at the English speaking U.S. Hispanic marketplace‹an area we believe has been left largely untapped.”

Most recently Morales was EVP at BIG VIDA Entertainment, where he oversaw production of the NCLR ALMA Awards, along with executive producer Eva Longoria and he produced the Gerardo Ortiz concert film “Como Un Sueno.”

Previously, he was a top programming executive at NBCUniversal¹s Telemundo¹s cable network mun2 (now NBCUniverso), where he spent nearly a decade developing the network¹s bilingual/millennial programming mix of series including hits “I Love Jenni,” “Fugitivos de la Ley”² and “Larrymania.” While at mun2, Morales helped lead the network to the top of the U.S. Hispanic cable network ratings, ending Galavision¹s 30-year run.

Prior to joining mun2, Morales served as Director of Programming and Music for LATV, of which he was also a founding member. Before joining LATV, Morales held several positions in media, specifically in music, television, advertising and event promotions.